1.
A Digital Native Brand's
Approach to Social and Mobile

2.
Smart Phones: The Last Free Terrain

3.
Mobile Savvy Stats
• Two hours a day is spent looking at a mobile screen
• 40% of all video is viewed on a mobile device
• Mobile phones are unlocked about 110 times a day
• 40% of shoppers consult 3 or more channels before making a
purchase
• 70% of mobile searches lead to an online interaction within 60
minutes
• Mobile is predicted to overtake desktop this year
• 75% of users bring their phone in the bathroom

4.
Market to Everyone and Market to No One
• Brands need to become publishers
• Find your brands niche market
• B2B doesn’t mean boring to bland
• Find your “always on” strategy

5.
Differentiate For Stickiness
• Everyone loves a great story
• Tell your brand’s story
• Entertain and inform
• Encourage UGC
• Reward brand advocates

6.
Engage with Mobile Users
• Make it simple
• Look at every post and sweepstakes from a mobile
perspective
• SoLoMo
• Evaluate user experience