SEO and SEM dominated publisher efforts to optimize referral traffic for the past decade. Now social is commanding more attention as an effective discovery engine. Learn how to optimize content sharing to increase sales conversions and maintain your CPMs. Presenter: Paul Lentz, svp of publisher platform, ShareThis @pclentz

1. Embracing Social:
The New Formula for Publishers
PAUL LENTZ | PAUL@SHARETHIS.COM
1

2. We buy the most socially-engaged inventory
2

3. What is Social Engagement for Publishers?
37
30
1

4. How do you Measure Social Engagement for Publishers?
37
30
1

5. SQI in Action
5

6. Takeaways
Social Claim Take
is the epicenter of your Social Quality your social inventory
Media Strategy Index score to market
Start by getting your Prove the quality of Adapt your direct
sharing tools your audience with sales effort toward
the universal social,
measure of social Educate your
value inventory buyers
6

7. Other Ways to Leverage ShareThis
Optimize Social Media
1. White Label Content Sharing Tools
2. Improve Site Efficiency
3. Maximize Internal Resources (leave the sharing to us)
4. Take Advantage of Multiple API’s
5. Curate Content by Social Engagement
6. Improved Social = Improved SEO
7. Take Site Insights into your Twittersphere
8. Utilize Content Sharing to Improve Facebook Presence
9. Receive Alerts for trending content
7

8. Over 2MM Publishers, Leaders in Almost Every Vertical
8