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Tech Talk with Neustar
- 1. Neustar AdAdvisor Solutions Scott Heimbrodt National Sales Manager scott.heimbrodt@neustar.biz 1
- 2. agenda A BIT ABOUT US ADADVISOR SOLUTIONS USE CASES ©2013 CONFIDENTIAL & PROPRIETARY 2
- 3. Neustar by the numbers Manage over 7 billion global physical and virtual addresses 3.6 billion global telephone numbers 3.8 billion global IP addresses Inform over 27 billion real-time interactions every day to industries around the world Power 16 billion Daily DNS Queries Enable 7 billion Daily Text Messages Enable 4 billion Daily Phone Calls Provide 1.7 billion Daily fixed geo-location searches Enable 1.4 Billion Daily internet location searches © NEUSTAR, INC. / PROPRIETARY AND CONFIDENTIAL 3
- 4. Neustar AdAdvisor solutions A suite of data-driven audience targeting solutions that start with verified, scalable offline data combined with world leading IP data to provide portable, cross platform online display targeting. Leverages unique data and analytics that are not easily replicable Turns insights into actionable data-driven marketing deliverables Bridges the gap between breadth of Offline data and Online measurement and analytics Serves the need for agencies and enterprise marketers to have a consistent view of their customers across multiple channels © NEUSTAR, INC. 4
- 5. Empower marketers at every step Display, Video, Mobile, Social AdAdvisor Audiences CRM Audience Segmentation Audience Opportunity Analysis ConsumerReach PageAdvisor Measurement Insights Audience Targeting ElementOne Power Offline CRM Data Custom Web Experiences Multi-Channel Analytics Campaign Conversion Insight Closed Loop Marketing Attribution IP data IP Intelligence 5 PLAN 5 © Neustar, Inc. / Proprietary and Confidential TARGET ENGAGE MEASURE
- 6. SEASONAL SALES COLLEGES CAMPUSES IN PURCHASE RADIUS STUDENTS WITH PURCHASE PROPENSITY ©2013 CONFIDENTIAL & PROPRIETARY 6
- 7. TRAVEL DOMESTIC & INT’L MARKETS; CONQUESTING DEMOGRAPHIC PREDICTIVE BEHAVIORS & ATTITUDINAL HOTEL A ©2013 CONFIDENTIAL & PROPRIETARY 7
- 8. RETAIL RADIUS DEMOGRAPHIC PREDICTIVE BEHAVIORS ©2013 CONFIDENTIAL & PROPRIETARY 8
- 9. B2B CORPORATIONS BY NAME; VENUE CONTEXTUAL, KEYWORD SIC CODE TARGETING REPORTING BY ORG ©2013 CONFIDENTIAL & PROPRIETARY 9
- 10. WHO DO YOU NEED TO REACH? 10
- 11. THANK YOU Scott Heimbrodt National Sales Director scott.heimbrodt@neustar.biz [m] 415-215-8837 [d] 650-528-3749 11
Notas del editor
- As Marketers we understand that you care about 3 things: New Customer Acquisition, Customer Management and Customer Retention. You want to Plan the right media strategy, target the right audience, engage your best customers and measure the effectiveness of your efforts across multiple channels at every customer touch point. Neustar AdAdvisor has a suite of solutions to help marketers Plan, Target, Engage their best customers and Measure their KPI.Neustar understands that having a unified view into your investments made in each area is critical and I’m here to walk you through how Neustar’ solutions help the digital marketer.
- Help Agencies with the broadest solution set available:ElementOne is our proprietary analytical framework enabling marketers to take their own CRM data and gain powerful Insights about their best customers from demographics, psychographics, understand life stages, media consumption habits and shopping propensities. Having these Insights help markers develop and Plan their marketing strategyhelping them answer key questions such as:- How can I learn more about my customers using my own CRM data?- Where do I find more prospects that look like them?- What is the appropriate channel for how I can reach them with a consistent and relevant message?Audience Targeting- utilize a unique combination of AdAdvisor, IP data , ad delivery and campaign optimizationyou can reach audiences no one else can.AdAdvisor Audiences offer a turn-key solution to plan and execute against thousands of look-a-like audiences built from ElementOne for easy implement with many media partners in online display, video, and mobile advertising. AdAdvisor Audiences help answer questions like:Audience Extension offers an additional capability to leverage CRM data through the analytical lens of ElementOne to provide a targetable audience pool. A marketer starts with their own CRM data of their best and most loyal customers where Audience Extension can help address the need to get the right message to the right consumers. ConsumerReach offers an ability for marketers to on-board their own CRM data to a custom addressable audience pool. Helping to answer questions like:I know this audience is matched to my loyalty card database enabling me to present the most relevant message for this consumer.Campaign Conversions Insights (CCI) offers a ground-breaking way to connect online media exposure to offline transaction data direct from the marketer’s CRM database or measured against other data sources helping marketers understand if:My interaction effective?Did I achieve my goal?Did the consumer take action or make a purchase?Measurement InsightsIn a single real-time platform, close the loop and tie media efforts with customers by connecting offline and online channels and efficiently provide measurement and analytics.
- If you’re a national department store chain trying to drive in-store traffic we can help you by: (click 2 times) Delivering ads in a defined mileage radius of each store, so you can customize creative to deliver relevant messages such as local in-store sales.Then further refine your target by demographic information such as household income and age.And we can also layer on predictive behavior data such as affinity for specific brands.