As Adap.tv and Digiday look back on another great year for online video advertising, what are the trends we need to watch for in 2013? From unprecedented growth in ad spend, to the meteoric rise in private marketplaces, to the real impact of audience guarantees, hear what's in store for the next chapter in this industry's evolution Moderator: Brian Morrissey, editor-in-chief, Digiday @bmorrissey Speaker: JoAnna Foyle Abel, vp, strategic accounts, Adap.tv @adaptv

1. Average Increase in Ad Spend Brands Now Doing Programmatic Buying
20% 53%
34%
Yes No
66%
Buyers 2012 Buyers 2013
Publishers Running Private Marketplaces Buyers and Sellers of Mobile Video
24% 48%
2013
36% 36% 38% 2012
32% 2011
26%
8% Yes
36%
2011 2013 % of Buyers % of Video Publishers