Best practices for using customer-generated content - DCMS, 2/12/16
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Karen Fry from SunPower's presentation from the Digiday Content Marketing Summit in Austin, TX - February 12, 2016.
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Best practices for using customer-generated content - DCMS, 2/12/16
- 1. Why solar? Why SunPower? Why now?
- 2. Why solar? Why SunPower? Why now?
- 3. Commercial
- 5. 5Confidential | © 2016 SunPower Corporation | DigitalStrategic enabler of growth & opportunity Content reach will scale through: • Expansion & consistency of global websites • Better data for targeting • Activating both customers & employees to tell stories
- 6. Tap into your passionate base. Practical Lessons Learned & Looking Ahead Create an editorial board. Making great content is hard, but worth it. • Staff internally and with purpose • All content must answer key questions • Content is authentic and easily repurposed • Exceeds internally-produced content in volume & diversity • Discover new ways to cross- purpose content • Better speed to market, lower cost