Presenter: Brandon Evans, CEO & founder, Crowdtap

1. The Power of Peer Influence

2. THE EVOLUTION
OF
INFLUENCE

3. SOCIAL MARKETING 1.0 = BUILDING A FOLLOWING

4. SOCIAL MARKETING 2.0 = MOVING FROM
COLLECTING FANS TO ACTIVATING INFLUENCERS

5. DEFINING INFLUENCE: 2 SCHOOLS OF THOUGHT
Source: Fast Company, Is the Tipping Point Toast?; Apr 2008

6. INFLUENCE FLOWS THROUGH SMALL GROUPS
Source: AdAge Digital, How Content is Really Shared: Close Friends, Not ‘Influencers’; Mar 2012

7. PEER INFLUENCERS ARE MOST OF US
Source: Facebook, Anatomy of Facebook; Nov 2011

8. THE POWER OF
PEER INFLUENCE

9. RECOMMENDATIONS FROM PEERS DRIVE SALES
Source: Crowdtap, 1000 people surveyed; Jan. 2012

10. “ PEER RECOMMENDATIONS ARE
THE MOST TRUSTED
SOURCE FOR PRODUCT INFORMATION
“
Source: Nielsen, Consumer Trust in Online… Grows; Apr. 2012

11. PEER INFLUENCE CAN NOW SCALE EFFICIENTLY
THROUGH SOCIAL CHANNELS
9.6 Million
Consumers
50K
Influencers
*Based on data from Crowdtap program norms

12. 5 KEYS TO
SUCCESS IN
INFLUENCER
MARKETING

13. 1 IDENTIFY THE SOURCE OF INFLUENCE

14. 2 START WITH THE BRAND NOT THE INFLUENCER

15. 3 DON’T BE TOO SELECTIVE AT THE START

16. 4 LET INFLUENCERS ACTUALLY INFLUENCE

17. 5 ADVOCACY IS ONGOING NOT A CAMPAIGN

18. GET THE FULL WHITEPAPER AT
PEERINFLUENCER.COM
Brandon Evans
CEO, Founder
Twitter: @brandone
brandone@crowdtap.com

19. The Power of Peer Influence