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Digiday x The Foundry, Content Marketing Forum | Purple

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Publicado el

Presented by:
Alisa Gammon, Director of Performance Marketing and Miaken Christensen, In-House Producer -- Purple

Publicado en: Marketing
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Digiday x The Foundry, Content Marketing Forum | Purple

  1. 1. STRATEGIC VIDEO MARKETING
  2. 2. 2 ABOUT PURPLE • Founded in 2016 • $300 Million Publicly-Traded Company • Brand Built on Humor (and, of course, Science)
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6 NEIGHBORS MAY THE 4TH Which performed better?
  7. 7. 7 NEIGHBORS MAY THE 4TH This Photo by Unknown Which performed better?
  8. 8. 8 SIMPLE SET STELLAR TEAM
  9. 9. PURPLE BOYS CASE STUDY
  10. 10. THE CHALLENGE
  11. 11. @alisagammon @alisagammon
  12. 12. @alisagammon
  13. 13. 1
  14. 14. THE AUDIENCE
  15. 15. Insights Driven Creative @alisagammon
  16. 16. @alisagammon Insights Driven Creative
  17. 17. @alisagammon
  18. 18. THE CONTENT
  19. 19. @alisagammon 6 Episodes
  20. 20. @alisagammon Ecosystem Assets
  21. 21. @alisagammon 1,597 Ads
  22. 22. Podcast
  23. 23. @alisagammon Purple’s 103rd Patent
  24. 24. @alisagammon
  25. 25. @alisagammon
  26. 26. THE CAMPAIGN STRUCTURE
  27. 27. @alisagammon
  28. 28. @alisagammon
  29. 29. @alisagammon Campaign Shot in 8 Hours
  30. 30. @alisagammon
  31. 31. @alisagammon Campaign creative optimized from optimized from previous week’s results
  32. 32. THE RESULTS
  33. 33. @alisagammon
  34. 34. @alisagammon Homepage of Reddit
  35. 35. @alisagammon 23 Million Views 245,000 Reactions 65,000 Shares
  36. 36. Boring tax
  37. 37. @alisagammon
  38. 38. @alisagammon
  39. 39. @alisagammon
  40. 40. Watch more: purple.com/purple-boys
  41. 41. QUESTIONS

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