Today video is now an integral part of the online experience. According to Comscore 86. 3 % (173 Million) of Total U.S. Internet Audience viewed 32.4 Billion videos in January alone. Every company should consider a video strategy in its overall marketing plan. How do you grab the attention of your customers and provide them with the value that builds loyalty and brand bond?  A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result Cisco predicts that by 2013 90% of all Web traffic will be generated by video Comscore estimates that companies using online video see sales lifts between 20 – 40% The opportunity to drive business advantage using online video is still young. Get in on the action now. Make it fun and easy to deliver video. Invest in a professional online video application.

1. Driving Business Advantage with
Online Video: Best Practices,
Resources & Tools

2. new face of customer
engagement
Vidaroo is a video technology
company that provides a
proprietary video delivery platform
for online video and social content
syndication across the web and on
other platforms.
Vidaroo’s interactive network
reaches over 10 Million visitors
across highly targeted and
trafficked lifestyle and
entertainment websites.
Our award winning production
team has created content for the
most recognizable brands,
networks and celebrities.

3. online video at a glance
 A Kelsey Group study found
55% of people who view a
video visit the company’s
website, 30% visit the a
physical store, and 24% make
a purchase as a result
 86. 3 % (173 Million) of Total
U.S. Internet Audience
(January) --32.4 Billion videos
 Cisco predicts that by 2013 90%
of all Web traffic will be
generated by video
 Comscore estimates that
companies using online video
see sales lifts between 20 – 40%

4. what online video means for your
business
 Driving Direct Sales
 Building Brand Awareness (Acquire
and engage new customers )
 Getting Consumer Insight
 Customer Loyalty & Retention
 Reputation Management
Online Video
 Establishing Your Business As An Growth
Authority & Destination For Your Continues
Products And Services at an
 Interacting With Your Customers & Explosive
Industry Rate
 Enhancing User Experience
 Training Employees

5. top 10 reasons why i haven’t implemented
video
1. Video is just for kids
2. Online Video is for fun and games and
entertainment
3. We’re too corporate for video
4. I’m not a media company
5. I don’t like being in front of the camera
Video is BIG
across all
age
categories!

6. top 10 reasons why i haven’t implemented
video
6. Video is expensive
7. Video takes up too much
bandwidth
8. Where’s the ROI? I put a
video on YouTube and
haven’t seen any sales
yet
9. I don’t have time for
video
10. It’s too complicated

7. 12 ways to drive business using online video
 Define your goals
 Know your audience -- Focus on the needs of your
customers by providing value
 Create a brand personality – by design or default
 Promote your products and services
 Optimize your video to create visibility within search
 Always have a call to action. Get them in the sales
funnel
 Get direct contact information. Customer
mission
aggregation accomplished
 Turn your audience into brand ambassadors
/evangelists
 Engage your employees and other subject matter
experts
 Measure and track success

8. content to enrich your audience
 Corporate Videos (virtual
road shows, annual
reports, company
overviews )
 How To Videos & Expert
Tips
 Product Demonstrations
 Product Launches
 Video Testimonials
 Fun Ideas That Drive
Shopping
 Reputation Management
 Engaging Lifestyle Content

9. where to publish your videos
 Your Own Website
 Online Video Syndication
 Social Media Syndication
Forester Research
indicates Video
SEO is 53 times
more likely to
drive a first page
search result than
traditional SEO.
According to Comscore,
44% of universal
search results on
Google featured
video (1/08)

10. Social Media Integration

11. driving additional traffic
 Online Video
Advertising
 Interactive Overlays
 In-Stream Videos
 In-Page (Around
Video)
 Branded Skins
 Channel
Intros/Slates

12. how to publish your videos

13. conclusions
 The opportunity is still
young. Get in on the action
now.
 Make it fun and easy to
deliver video. Invest in a
professional online video
application. Do NOT try
DIY.
 Video is now an integral
part of the online
experience. Every
company should consider

14. get started with video today
 For more on using online video to
achieve your business objectives
please
 See me after the presentation
 Contact me directly at (321) 293-
3401
 Visit us online at Vidaroo.com
 Reach Out
linkedin/maryspio2
twitter.com/maryspio