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Driving Business Advantage With Online Video Marketing

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Today video is now an integral part of the online experience. According to Comscore 86. 3 % (173 Million) of Total U.S. Internet Audience viewed 32.4 Billion videos in January alone. Every company should consider a video strategy in its overall marketing plan.
How do you grab the attention of your customers and provide them with the value that builds loyalty and brand bond?  A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result Cisco predicts that by 2013 90% of all Web traffic will be generated by video Comscore estimates that companies using online video see sales lifts between 20 – 40%
The opportunity to drive business advantage using online video is still young. Get in on the action now. Make it fun and easy to deliver video. Invest in a professional online video application.

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Driving Business Advantage With Online Video Marketing

  1. 1. Driving Business Advantage with Online Video: Best Practices, Resources & Tools
  2. 2. new face of customer engagement Vidaroo is a video technology company that provides a proprietary video delivery platform for online video and social content syndication across the web and on other platforms. Vidaroo’s interactive network reaches over 10 Million visitors across highly targeted and trafficked lifestyle and entertainment websites. Our award winning production team has created content for the most recognizable brands, networks and celebrities.
  3. 3. online video at a glance  A Kelsey Group study found 55% of people who view a video visit the company’s website, 30% visit the a physical store, and 24% make a purchase as a result  86. 3 % (173 Million) of Total U.S. Internet Audience (January) --32.4 Billion videos  Cisco predicts that by 2013 90% of all Web traffic will be generated by video  Comscore estimates that companies using online video see sales lifts between 20 – 40%
  4. 4. what online video means for your business  Driving Direct Sales  Building Brand Awareness (Acquire and engage new customers )  Getting Consumer Insight  Customer Loyalty & Retention  Reputation Management Online Video  Establishing Your Business As An Growth Authority & Destination For Your Continues Products And Services at an  Interacting With Your Customers & Explosive Industry Rate  Enhancing User Experience  Training Employees
  5. 5. top 10 reasons why i haven’t implemented video 1. Video is just for kids 2. Online Video is for fun and games and entertainment 3. We’re too corporate for video 4. I’m not a media company 5. I don’t like being in front of the camera Video is BIG across all age categories!
  6. 6. top 10 reasons why i haven’t implemented video 6. Video is expensive 7. Video takes up too much bandwidth 8. Where’s the ROI? I put a video on YouTube and haven’t seen any sales yet 9. I don’t have time for video 10. It’s too complicated
  7. 7. 12 ways to drive business using online video  Define your goals  Know your audience -- Focus on the needs of your customers by providing value  Create a brand personality – by design or default  Promote your products and services  Optimize your video to create visibility within search  Always have a call to action. Get them in the sales funnel  Get direct contact information. Customer mission aggregation accomplished  Turn your audience into brand ambassadors /evangelists  Engage your employees and other subject matter experts  Measure and track success
  8. 8. content to enrich your audience  Corporate Videos (virtual road shows, annual reports, company overviews )  How To Videos & Expert Tips  Product Demonstrations  Product Launches  Video Testimonials  Fun Ideas That Drive Shopping  Reputation Management  Engaging Lifestyle Content
  9. 9. where to publish your videos  Your Own Website  Online Video Syndication  Social Media Syndication Forester Research indicates Video SEO is 53 times more likely to drive a first page search result than traditional SEO. According to Comscore, 44% of universal search results on Google featured video (1/08)
  10. 10. Social Media Integration
  11. 11. driving additional traffic  Online Video Advertising  Interactive Overlays  In-Stream Videos  In-Page (Around Video)  Branded Skins  Channel Intros/Slates
  12. 12. how to publish your videos
  13. 13. conclusions  The opportunity is still young. Get in on the action now.  Make it fun and easy to deliver video. Invest in a professional online video application. Do NOT try DIY.  Video is now an integral part of the online experience. Every company should consider
  14. 14. get started with video today  For more on using online video to achieve your business objectives please  See me after the presentation  Contact me directly at (321) 293- 3401  Visit us online at Vidaroo.com  Reach Out linkedin/maryspio2 twitter.com/maryspio

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