AI is changing the way we do marketing. What does this mean beyond just content creation with AI? We'll go through examples and use cases.

1. KEYNOTE Growth Marketing
with AI
VANCOUVER, BC ~ MAY 15 - 16, 2023
DIGIMARCONCANADAWEST.CA | #DigiMarConCanadaWest
Randy Rayess
PRESIDENT
OUTGROW

2. Growth Marketing
with AI
Randy Rayess
randy@outgrow.co
linkedin.com/in/randyrayess
OUTGROW

3. Conversion
Landing Pages
Ebooks/Whitepaper
Video or Webinar
Sales Pitch
Blog Post
Personalized &
Interactive Content

4. Image credit to Hubspot

5. Success
Not Part of Marketing
Email before Renewal
NPS
Personalized
Onboarding
Interactive Content
and Tools

6. The more you talk about
yourself, the less people
want to hear.

7. PRODUCT THINKING
HAS INFILTRATED MARKETING!
Chatspot.ai - chat software tied to
your hubspot data, GPT and internet.
Makes it easier to gain valuable insights
and reports on customer behavior and
campaign performance, helping you
make data-driven decisions to improve
your marketing and sales strategies.

8. PRODUCT THINKING
HAS INFILTRATED MARKETING!
Reid hoffman’s book written with
GPT-4 - "centaur intelligence" - a
hybrid model of human and
artificial intelligence working
together

9. PRODUCT THINKING
HAS INFILTRATED MARKETING!
Microsoft and Google AI - they have
now added smart reply, smart compose,
summary of conversations, design and
layout suggestions and more powerful
translation

10. CUSTOMERS NEED TO BE
HELPED.
NOT SOLD TO.

11. Building your own marketing tools with AI
AI powered ideation and content builder
Helps with brand awareness, lead
generation and boosting engagement

12. Building your own marketing tools with AI
Chatbotbuilder.net
Build your own chatbot by
connecting it to any
personalized data source,
website link or PDF

13. Building your own marketing tools with AI
Easily connect any data set
and add AI to any interactive
content piece.

14. Leveraging AI to learn
Coachchat.me
Chat with any expert, explore a
topic or study for an exam

15. WANT IDEAS & EXAMPLES FOR YOUR
BUSINESS?
Send an email to questions@outgrow.co
Subject line: Ideas for {Company
Website}
We’ll send you personalized ideas for your
business

16. Thanks a lot for your time! Feel free to reach
out at:
Randy Rayess
randy@outgrow.co
linkedin.com/in/randyrayess