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WoW Moments! Advanced Social Media Strategy - Jeff Turnbow, Winning Local
1. WoW Moments!
Advanced Social Media
Strategy
MASTER
CLASS
Jeff Turnbow
FOUNDER
JEFFTURNBOW
NASHVILLE, TN ~ MAY 31 - JUNE 1, 2023
DIGIMARCONMIDSOUTH.COM | #DigiMarConMidSouth
13. You gon' get that work
Red head with some pig tails
Better check the score, these meals sell
Now that's better, I'm so clever
My bars chilly better grab a sweater
You blocked my tweets can’t squash the beef
Now check my feed and yo' eyes swellin'
How you love that? These straight facts
Tryna take the swag but we don’t want it back
Imma boss chick so they hate that
Boy, we tried your food, where the flavor at?
You number 1? That’s a joke
Why yo' ice cream machine always broke?
Why yo' drive through always slow?
Why yo' innovation just can’t grow?
It's queen Wendy, need I say mo'?
That Baconator go crazy, that spicy chicken go crazy
You can take a fry and dip it in the sauce, it still be so tasty
Them lil tweets don't phase me, McDonalds be so lazy
I know the reason you hatin' me 'cause I'm fast food's First Lady
It's queen Wendy up in this thang
14. Interview with
Billboard
Interscope Records
“ We Beefin “
Street Cred Rappers
Album Cover
Notorious BIG
Debut Album
#2 most popular rap album
on iTunes, edging out more
“seasoned” rappers, such
as Kendrick Lamar, Post
Malone, and Drake!
Dave Thomas Foundation
20. Get Started
What are the Goals
END RESULT
Assemble and Conference
Health CheckUp
Content Capacity
Partners
Social Channels
Site
2 Hours
DISCOV
ERY
&
DIAGNO
STICS
21. Workshop with Strategist / Consultants
Social Strategy
Scope of Work
Potential Channels
Influencers
Content Mix
Timeline
1-2 Weeks
STRA
TEGY
22. Capacity
Content Planning
Brand Goals
Brand Comments > Micro Moments
(Trolls – Ragers – Questions)
Web
Blog
Video
Landing Page
Funnels
How Will You Nurture
Tone
Measure Success
Measure Engagement
If, Then
Plan for Best – Prepare for Worst
2 Weeks
CONTENT
40. Workshop with Strategist / Consultants
Social Strategy
Scope of Work
Potential Channels
Influencers
Content Mix
Timeline
1-2 Weeks
STRA
TEGY
41.
42. Brand focused on relevance.
Planned and prepared for “real time marketing moments”
2014 ALL BRANDS had the social media war room ready
20% Increase in Brand Perception
VS TV
Cookie vs. Crème yielded 16,000 photos submitted by consumers
7 YEARS AGO!
43. POST
Live Micromoment
Real Time Team
Strategist On Site
Help Desk Conceierge
Social Media Concierge
Content Concierge
Launch
46. WCVB Channel 5 Boston
last Tuesday
Since Ritz came out with the round crackers in 1934, everyone has wondered
"what are those little scalloped-shaped ridges for?"
WCVB.COM
Rossen Reports: Ritz Cracker mystery solved
-
49. Is RITZ’s video reveal about the purpose of
the cracker’s ridges a joke or is it the true
purpose?
8,000 Comments about ONE Tik Tok spun
into WOW! Moment across all platforms and
millions in free press
50.
51. DISCOVERY &
DIAGNOSTICS
STRATEGY CONTENT
INFRASTRUCTURE SUCCESS PLAN POST
Goal?
Partners?
Content Capacity?
Influencers?
Assemble?
Workshops with Consultants?
Brand Goals?
How will you nurture?
If, Then?
Plan for Best, Prepare for Worst?
User Experience Design?
User Testing?
What are the goals?
Specific? Measurable? Attainable? Relevant? Timely?