A Digital Roadmap for Writers

A Digital Roadmap For Writers NZSA AGM Christchurch, 15 May 2010 Martin Taylor Digital Publishing Forum http://digitalpublishing.org.nz [email_address]

Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How big is this? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Music’s iPod moment ,[object Object],[object Object],[object Object],[object Object],Source: MacRumors.com iTunes reaches 10 billion music downloads, 24 Feb 2010

Books’ iPod Moment (courtesy of Amazon’s 90% share) +333% Q4 2009 vs Q4 2008 US trade ebook market growth, 2002-2009 Amazon Kindle launched Sony Reader launched

Skiff Hearst / Plastic Logic Dell Streak Google Android HP Slate Windows 7 Google Nexus One Android Notion Ink Adam Android / Pixel Qi

Speed of consumer technology adoption Source: NY Times

Is this already a one horse race? Source: Flurry.com Mobile App Development by Platform

The iPad: Is it a new paradigm for presentation of digital works? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: YouTube, woodwing.com, the wonderfactory.com, zinio.com

Illustrated publications and the iPad

Who sells ebooks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What sells? Source: O’Reilly Research, iBooks downloads during April 2010

How much should the ebook edition of a $30 paper book cost? Source: Digital Publishing Forum: digitalpublishing.org.nz – online poll conducted February-March 2009

What’s driving ebook pricing? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Average selling price in iBooks (US$) Source: O’Reilly Research, iBooks downloads during April 2010

Royalties: Print vs ebook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Royalties 10.50 15% net 14.00 20% net 30% 43% Retailer $100 $100 RRP 17.50 25% net 9.98 17.5% net $10.00 $10.00 10% RRP $70 $57 Net Ebook Print

Digital Contracts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contracts (cont.d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Should I insist on Digital Rights Management? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is it time to fire your publisher? KEY: ↑ More important to author ↓ Less important ↔ Same ↑ ↑ ↔ ↔ ↓ ↓ ↓ ↔ ↓ ↑ .. and digital? Marketing to readers Sell other rights Collect and distribute royalties Marketing to booksellers Distribution Sales to booksellers Editing and production Provide finance Selection and endorsement What publishers do … for print

So you’ve fired your publisher. What next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Self publishers selling well in Apple’s iBooks store Source: O’Reilly Research, iBooks downloads during April 2010

Making an ebook, made easy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Will writing change? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Will the printed book die? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A crash course in internet marketing What you need to do (but, alas, not how to do it)

The Toolset ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Getting found , getting bought ,[object Object],[object Object],[object Object],[object Object],[object Object]

Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Top 5: Tune Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ranking based loosely on data from: http://www.seomoz.org/article/search-ranking-factors

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social media (cont.d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Instant website A free website in 5 steps

A free website in 5 steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Add PAGES for static information

Instant website (cont.d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Marketing Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks! Martin Taylor web: digitalpublishing.org.nz email: martin@digitalstrategies.co.nz blog: activitypress.com/ ereport

A Digital Roadmap for Writers

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A Digital Roadmap for Writers