This is your decision guide. It’s designed to help your team choose the best type of test out of the very many different types of testing methodologies available, with an indicative cost and effort scale for each.

1. VALIDATE AN
EXISTING IDEA INSPIRE NEW IDEAS?
FOR IDEAS TO
OPTIMISE A TASK?
FOR GENERAL
OPTIMISATION IDEASQUICK AND EASY CHANGE ON
THE LIVE SITE?
YES
YES
YES YES
YES
YES
YES
YES
YES
YES YES YES YES
YES
NO
NO
NO
NO
NO
NO
VISUAL DESIGN
DO YOU WANT
QUALITATIVE DATA?
(THE WHY)
DO YOU WANT
BOTH QUALITATIVE
& QUANTITATIVE?
DO YOU WANT
QUANTITATIVE DATA?
(HOW MANY, HOW MUCH)
BOTH QUALITATIVE
& QUANTITATIVE?
USER JOURNEY IA/NAVIGATION TASK
QUANTITATIVE DATA?
(HOW MANY, HOW MUCH)
QUALITATIVE DATA?
(THE WHY)
First Impression Test
‘Fivesecond Test’
Focus Group
via a Usability Lab
Prototype Test
‘Verify AP’
‘Loop ||’
IA Test
‘TreeJack’
First Click Test
‘Chalkmark’
Usability Testing
via a Usability Lab
Heatmapping
‘Crazy Egg’
‘Hot Jar’
Data Insights
‘Google Analytics’
‘Adobe’
Exit Surveys
‘Qualaroo’
‘Usabilla’
A/B MV Test
‘Optimizely’
Website Reviews
‘userinput.io’
Usebility Testing (video)
‘userinput.io’
Exit Survey
‘Usabilla’
‘Qualaroo’
First Click Test
‘Usability Hub’
Data Insights
‘Google Analytics’
‘Adobe’
‘Loop ||’
Start here
I want to...
Okay, are you after
NO NO
NO
NO
It’s less than $1k and/or
5-10 internal hours
Usability Testing
via a Usability Lab
Usability Testing
via a Usability Lab
A GUIDE TO DETERMINING THE RIGHT TYPE OF
TESTING METHODOLOGIES FOR WEBSITE OPTIMISATION.
COST*
EFFORT*
HIGHLOWKEYThis is your decision guide. It’s designed to help your team
choose the best type of test out of the very many different types
of testing methodologies available, with an indicative cost and
effort scale for each.
*Indicative