Instagram Advertising via Facebook
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In August, Instagram opened up their API's (application programming interface) to allow more businesses access to advertise on the platform. We've put together a brief document about how this is done via Instagram's parent company, Facebook.
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Instagram Advertising via Facebook
- 1. Instagram Advertising Via Facebook Sophie Burrows Instagram Advertising Via Facebook Sophie Burrows
- 2. Instagram Advertising Basics • In August, Instagram allowed more business’s to advertise on the platform • The ads fit in to a user’s news feed • Instagram suggest their adverts are 2.8 times more effective than other forms of online advertising • Call to action buttons include ‘Learn More’, ‘Install Now’, ‘Sign Up’ and ‘Shop Now’
- 3. What does Instagram advertising look like? • The same as normal posts on Instagram • Posts can be square or landscape • *sponsored* text in corner • Tapping the image will take user through to landing page https://www.facebook.com/business/help/976240832426180/
- 5. How does it work through Facebook? • Using the Power Editor • Businesses of all sizes can create Instagram ads – but you must have a Facebook ad account • Instagram account isn’t needed but it is recommended – if you don’t have an account, the handle will be greyed out and you can’t view or respond to comments • Targeting options are the same as Facebook, including Custom and Look-a-Like • Campaigns can run with Facebook and Instagram adverts • Set ad objectives
- 6. How can I track what’s working? • Using the Power Editor or Ads Manager on Facebook • Campaign, Ad Set and Advert levels • Custom columns and reports
- 7. Updates to Instagram Advertising - Blog
- 8. Best Practice • Image size 1080 x 1080 pixels • Video size 30mb max • Caption limited to 300 characters • Avoid using URL’s within the caption • Use images relating to your brand • Use concept driven images • Make sure images are well crafted • Not too much text within the image
- 9. Can I do it? Instagram advertising is not currently available to everyone – but they are updating their preferences again in October and will be available more widely
- 10. Learn more SOPHIE BURROWS Digital Clarity www.digital-clarity.com
Notas del editor
- Appear in users news feed Go through to landing page – that is in the facebook interface Carousel ads as well
- Using the power editor – can’t be edited in ads manager but can be edited in power editor Need to have a facebook ad account If you don’t have an instagram account, the handle will be greyed out so you can’t view or respond to any comments Targeting – Location, interests, actions, - the only required target options are country, age and gender To make an ad for instagram – you can choose it in the ‘placement’ section Ad objectives – clicks to website, video views and mobile app installs
- Reports available shortly after ads start running They will be the same format as facebook ads
- Concept driven – that tell a story, or use a specific theme throughout such as the same filter, same colour etc Well crafted – strong focal point with good framing, not too dark, etc Quality guidelines – When we review Instagram ads, we look for: Poor image quality (resolution, blurriness or cropping) Poor copy (grammar, capitalization or excessive symbols) Relevance (mismatch between image and copy or irrelevant landing page).