China has over 513 million internet users as of 2012, with internet and mobile internet usage growing rapidly each year. Social media platforms like Qzone and Weibo have hundreds of millions of active users, and e-commerce has also grown tremendously, with over 195 million online shoppers spending over 6 trillion RMB in 2011. Major players in the Chinese internet market include Baidu in search, Alibaba in e-commerce, Tencent in social media and gaming, and Sina in portals and microblogging.

1. Chinese Social Media
Fast Facts
July 2012

2. [Fast Facts
[From 2004 to 2011, the number of Chinese Internet users has
increased by 462%. China now has over 513 million Internet users,
which is 22.5% of the world’s total Internet population.
1 [ Fast Facts

3. [Fast Facts
[The amount of time Chinese spend on the internet has been steadily
increasing and is now almost as much time as they spend watching
TV.
2 [ Fast Facts

4. [Fast Facts
[Internet penetration in China is only at 38.3%. Compared to the USA,
there is a lot more room for growth.
3 [ Fast Facts

5. [Fast Facts
[The most popular online activity for Chinese netizens is instant
messaging followed closely by search
Travel Booking
Group Buying
Shopping
SNS
Weibo
Email
Gaming
Video
News
Music
Search
IM
0 50 100 150 200 250 300 350 400 450
4
Number of users in millions
[ Fast Facts

6. Social Media Facts

7. [Social Media Facts
[Qzone is the largest social network with over 500 million active users.
Over 80% of social media users in China have more than one social
media account.
5 [ Social Media Facts

8. [Social Media Facts
[Chinese netizens spend an average of19.8 hours online in a week, of
which, the largest amount of time is spent on portals (24.4%).
6 [ Social Media Facts

9. [Social Media Facts
[We can see that very quickly after a western social platform is created
a Chinese version is created.
7 [ Social Media Facts

10. [Social Media Facts
[It is expected that by 2014 43% of the total digital spending in China will
be for display ads. In 2011, 61% of Chinese social media users have
admitted that they have made a purchase decision because of a digital
marketing campaign.
2010
2011
2012E
2013E
2014E
8 [ Social Media Facts

11. [Social Media Facts
[In 2011 many platforms (Sina, Jiepang, Shanda, Tencent, Dianping)
upgraded their Location Based Services to include; coupon
downloads, QR code scanning and location based social networking.
The reason most Chinese people use LBS is due to convenience
followed by social needs.
9 [ Social Media Facts

12. E-commerce Facts

13. [E-commerce Facts
[There are over 195 million online shoppers in China that spent over 6 trillion
RMB in 2011 & make 11 million online transactions made per day. 44% of
online shoppers in China make a purchase once a week
¥
¥
¥
¥
¥
¥
¥
¥
¥
¥
¥
¥
¥
10 [ E-commerce Facts

14. [E-commerce Facts
[Male and female online shoppers are almost half and half (male 51.7%
vs. female 48.3%). The youth are the main force of online shopping,
60.8% of online shoppers are aged between 18-30.
48.3 51.7
% %
11 [ E-commerce Facts

15. [E-commerce Facts
[There are over 3000 group buying sites in China. The top 4 group buying
sites have over 45% of the market share.
12 [ E-commerce Facts

16. [E-commerce Facts
[Payment for online purchases are typically made through 3 rd party
services, Alipay is the largest with over 600 million registered accounts.
13 [ E-commerce Facts

17. Mobile Facts

18. [Mobile Facts
[In 2011, mobile e-commerce in China reached 11.5 billion RMB and is
expected to continue growing.
Amazon
China Dangdang
Vancl 1% 1%
360buy 3%
9%
Taobao
mobile
86%
11.5 billion RMB
Percentage of Mobile e-Commerce Market
14
Share (2012 Q1)
[ Mobile Facts

19. [Mobile Facts
[In 2011, China’s mobile internet users topped 360 million and the number of
3G subscribers hit 120 million. Smart phone users check their phones, on
average, every 6 minutes with 92% of youths admitting to using their mobile
phones on the toilet
Mobile
expected to
overtake PC
by 2015
15
2008
2009
2010
2011
2012E
2013E
2014E
[ Mobile Facts

20. [Mobile Facts
[China’s smartphone users reached 190 million.
16 [ Mobile Facts

21. [Mobile Facts
[In 2011, China became the 2nd largest app downloading county, only
behind US. In 2011, 613 445 apps were available in China, 74% of which
were available for free, versus 25% globally.
17 [ Mobile Facts

22. Search Facts

23. [Search Facts
[There are over 35 million web searches made every hour in China
35
million
web
searches
per
hour
18 [ Search Facts

24. [Search Facts
[The size of China's search engine market hit 5.53 billion yuan ($877
million) in the first quarter of 2012 with 95% of search market share
owned by Baidu and Google.
Others
Soso 0%
Google Sogou 1%
18% 3%
Baidu
78%
3 [ Search Facts

25. [Contact Us
Follow on Twitter
info@digitaljungle.com.cn
@digitaljunglecn
Follow on Weibo: www.digitaljungle.com.cn
www.weibo.com/digitaljungle
Like us on Facebook Presentations on SlideShare
www.facebook.com/digitaljungle www.slideshare.net/digitaljungle
Connect on LinkedIn
www.linkedin.com/company/digital-jungle
Sources
China Internet Network Information Center, 2012 Statistical Report on the Internet Development in China. Flurry App Circle, October 2011. iResearch. China Internet
Watch. Synthesio. China Daily