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Penetrating Target Accounts with Account-Based Marketing

Most companies don't go far enough with their marketing. Account-based marketing is a strategy of treating each individual account as if it is a market in its own right. It is a structured approach to developing and implementing highly customized marketing campaigns for an audience of one. It should have tailored messages that are based on an account's business and technology needs, not your own. It has a high rate of return and increases the ROI from your investments. Successful account-based marketing relies upon tight collaboration with the sales organization. A very structured approach makes sure you get buy-in from the executive level, set clear objectives, and choose your targets wisely. Target your messages based on the job role of the decision maker.

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Penetrating Target Accounts with Account-Based Marketing

  1. 1. Penetrating Target Accounts with Account-Based Marketing David Munn President CEO ITSMA PN3932 | Software2008
  2. 2. What we’ll be discussing today PN3932 | Software2008 Penetrating Target Accounts © 2008 ITSMA. All Rights Reserved. 2