1. Presentation to Bramhall Business Club
Prepared by: Mike Hall
June 2013

2.  Social Media – what is it?
 Integration within marketing communications
 Tactics
 Implementation
 Measurement

3.  A platform easily accessible to anyone with
internet access.
 Create content that attracts attention.
 Readers share with other networks.
 Driven by word of mouth rather than paid media.

4. Target
market
Product
Price
Place
Promotion
The 4 P’s
Social Media
Social media integrated with other communication channel
Public Relations
Advertising
Direct marketing
Exhibitions
Promotions
Web-site

5.  Business networking site
 90 million + members
 Key uses:
Market your business
Profile page. News. Information
Position yourself as expert. Fan page. Promote events
Research clients and competitors
Link to other media

6.  Social networking and micro-blogging service.
 Promotional tool to point to other content.
 Build and sustain following.
 Requires great “content”
 140 characters
 Ideal for customer service in B2B

7.  Initially seen as a “social” site
 Business can add “personality to a brand
 Commercial value in building a “community”
 Pages need to be:
◦ Engaging
◦ Entertaining
…..alongside knowledge sharing and industry information

8.  Video is a prime communication tool.
 Engage with audience.
 Share and embed in other digital channels.
 Corporate videos, how to videos, replacement
parts.

9.  New social network
 Created to make sharing on-line more effective
 Google+ pages provide a brands identity on the
platform:
◦ Hangouts
◦ Circles
◦ +1 button

10.  Prepare a schedule
 Plan what to discuss each month/week/day
 “Bite sized” and sharable
 Content is key:
◦ Informative & relevant
◦ Cross social media platforms
◦ Use social media sharing toolbars
◦ Associate with other business content
◦ Consider whitepapers, infographics

11.  Whitepaper:
◦ Download -web-site
◦ Feature - LinkedIn
◦ Shorten for blogs/posts - Twitter
◦ Convert to video – You Tube
◦ Images – Facebook
Infographics – provide good content

12.  Preparing content requires input & resource.
 Larger organisations employee specialist’s and
appoint external agencies.
“Head of Digital & Social Media” EDF Energy
“Social Media Manager” Dell Computers
“Digital Marketing Executive” Triumph Motorcycles
Social media is about Communication – technology is the enabler

13.  Followers
 Unique visits
 Page views
 Forum posts
 Time on site
 Tweets
 Likes
 Subscriptions
 Traffic to main site

14.  A range of platforms to engage and communicate
 Integrate with other mar comms
 Use tactically
 Requires planning
 Needs resource
 Measure performance

15. Thank you for listening
Any questions