You should have a strong sense of who your audience really is compile a valuable list of keywords that searchers use to tap into the content of your niche

1. Collecting Your Niche's Conversation
You should have a strong sense of who your audience really is compile a valuable list of keywords
that searchers use to tap into the content of your niche that's the time when you are ready to
collect information and social media sources.
There are several other RSS readers on the market, and the one you may already be comfortable
using with is quite ineffective. Netvibes has a robust feature set and
some amazing premium options; Feedly is another quality reader. And there are excellent options
for mobile devices, such as Flipboard. But for “gold standard” purposes, we're going to show you
how to use Google Reader, as it's the most-used of all the readers out there.
Before you jump right in, let's point something out that may already be obvious to you. Google
connects all of its core services: Youtube, Blogger, Reader, and Google+ through a single Google
account. In your Gmail account once you're logged in, you can access all of Google's services
seamlessly.
You should have a unique Gmail account for each niche you market your product. Especially if you
intend on engaging in Youtube and Google+, it makes perfect sense to have a different Gmail
account for each “brand identity” you may be marketing in.
So first off, open a new Gmail account if this is a new niche. Try to grab a version of your domain.
For example, if your domain is custompaintsandprints.com, try to get
custompaintsandprints@gmail.com.
With that little bit of business out of the way, head to Google Reader. The easiest way to access it
is through the top navigation in Gmail, under the “More” tab.
If this is a new account, or if you've never used Google Reader before, you'll find it quite bare.
Don't worry, we're about to fill them up!
Here are a few ways to get feeds loaded into your Reader:
Let Google guide you. Clicking on “Browse for stuff” will bring up the screen below. You can 1)
Search by keyword; 2) Browse and subscribe to feeds bundled by market leaders; 3) Browse and
subscribe to feeds bundled by Google.
Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast

2. Enter RSS feeds directly or just a URL. Start hitting the new Subscribe button and those feeds will
be automatically added to your subscriptions.
Now click on any of your subscriptions (on the left hand side) and you now see feeds from vaious
sources.
If you don't like the “Comfortable” view. Play around with the settings. It may take trying out the
various layouts to determine which best suits your reading style. Preferrably the “List View” and
“Compact” are good for viewing feeds.
You can now add all of the major player RSS feeds into Google Reader, which means you should
have from 25 to 50 feeds coming in different social media sources within a few minutes.
Getting Google Alerts
There's one more tool we will use to tap directly into our niche's conversation. That tool is Google
Alerts, and it's an incredibly powerful monitoring and notification system. By telling Google, via
keywords, what you want it to track, Alerts will scour the Internet (News, Blogs, Videos,
Discussions, and Books) around the clock looking for new content that contains our chosen
keywords. In turn, you can receive notifications (as-it happens, once a day, or once a week)
delivered to your inbox or via a feed.
Remember though that alerts are meant to be a resource, and ideally, meant to spark an action on
your part. Start slow with just a few choice keywords. See how many daily notifications you
receive. If it's hundreds, then you may need to fine tune your keyword selection.
For example, if fishing is your niche, it's not recommended to set up an alert for the search query
“fishing.” That would likely set off hundreds if not thousands of notifications on a regular basis,
many of them not even related to your niche.
Instead, drill into your keyword list more. Go with “salt water fishing” and other Long Tails rather
the broad keyword phrases. It's up to you, of course, and you can always dial up or down the
alerts by the broadness or focus of your keywords.
By setting up Google Reader and Google Alerts you bring in as many relevant RSS feeds as
possible you can monitor your niche properly.
Digital Organics: Web Design Sunshine Coast - 1/102 Howard Street, Nambour, QLD 4560 T 617 5476 3800, SEO Sunshine Coast