Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself. Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU. This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction. These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.

1. FIGHT FOR
YOURSELF
HOW TO SELL YOUR IDEAS
AND CRUSH PRESENTATIONS

2. DOES EVERY PRESENTATION
YOU GIVE FEEL LIKE THIS?

3. THE ANSWERS YOU SEEK
ARE COMING

4. EVERY PRESENTATION
IS A STORY

5. **A page from Nancy Duarte’s book Resonate

6. UNDERSTANDING
HOW TO MASTER
PRESENTATIONS
• The Story
• STAR Moment (Something They’ll
Always Remember)

7. EVERY PRESENTATION
IS A SALE

8. LOVE IT OR HATE IT,
NO SALE MEANS YOUR IDEA DIES
ON THE SCREEN AND NEVER SEES
THE LIGHT OF DAY.

9. So how do you sell your work?
FOCUS ON THE THREE C’S
CONVICTIONCONFIDENCE COMPREHENSION

10. CONFIDENCEAs much as people buy ideas, they buy you first.
Stand tall.
Never slump.
Stay grounded in truth,
but be original
Believe it or
they won’t
STANCE POINT OF VIEW POSITION/FIRM BELIEF

11. COMPREHENSIONYou must understand their business; you must
understand their why.
How are they
different?
Pains, gains, &
unarticulated needs
Business Model.
INDUSTRY CUSTOMER COMPETITION

12. CONVICTIONIf you don’t believe it they won’t either. Only present informed ideas
that target the agreed upon problem.
Maintain eye contact. Be bold, not desperate Trust your instincts
ENGAGEMENT ATTITUDE INTUITION

13. WHERE TO
NOW?

14. 1
2
3
DO YOUR
HOMEWORK
DONT EXPECT IT
TO COME TO YOU
EXPERIMENT AND
TRY NEW THINGS

15. VALIDATEDEMONSTRATEVALIDATE ANSWER
Comprehension Conviction
Comprehension
Confidence
Comprehension Confidence
!
• Frame & Reframe the problem
• Dig into the Data
• Research the consumer
• Behavioral Insights
• Posture / Stance
• Original Point of View
• Charisma & Optimism
• Believe in yourself & the idea
• Why your idea will succeed
• Knowledge of their business
• Understand the competition
• Knowledge of their business
• Understand the competition
• Why your idea will succeed
The Setup The Idea Overcoming Objections

16. NOW PUT ON
YOUR ARMOR

17. BECAUSE YOU
WILL GET BEAT UP

18. START
THINKING LIKE
A POLYMATH
Learn to draw on complex bodies of
knowledge to solve specific problems.

19. “With 30 linear steps, you get to 30;

20. -Ray Kurzweil
“With 30 linear steps, you get to 30; with 30 steps exponentially,
you get to one billion. In 25 years, a computer as powerful as
today’s smartphones will be the size of a blood cell.”

21. WHAT DO YOU SEE?

23. V
A K
Visual
Auditory
Kinesthetic

25. POWER
WISDOM COURAGE

26. CONFIDENCE
CONVICTION COMPREHENSION
FINDING YOUR TRIFORCE

27. SELF-EFFICACY IS YOUR
SECRET TO SUCCESS IN THE
GAME OF LIFE

28. “The belief in one’s capabilities to organize and execute the courses
of action required to manage prospective situations.”
- Albert Bandura
SELF-EFFICACY

29. I believe self-efficacy adds up to…
EFFORT GRIT
SELF
ACTUALIZATION
+ OPTIMISM+ =
!

31. CONFIDENCE
BUILDING ON YOUR
FOUNDATION
COMPREHENSION CONVICTION

32. UNDERSTANDING
HOW TO MASTER
PRESENTATIONS
• The Story
• STAR Moment (Something They’ll
Always Remember)

33. DARE
MIGHTY
THINGS- Theodore Roosevelt
#ForwardObsessed