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1. SEARCH
ENGINE
OPTIMIZATION

2. MODERN BUYER BEHAVIOR
02
$
$
$
To get highly targeted leads, your website must be on the first page of
the search engines.

3. SEO FACTS
03
‣ 98% of all online
experiences begin with a
search engine.
‣ 89% of consumers use
search engines to make
purchase decisions.
‣ The top listing in Google’s
organic search results
receives 1/3 of the traffic.

4. Why SEO?
ORGANIC
Allows the consumer
to find you.
PERMISSION BASED
The user is actively
seeking out info you
are providing.
HIGHEST ROI
Search brings more quality
traffic to websites than PPC
and Social Media.
04

5. On-Page & Off-Page SEO
05
On-Page Off-Page
SEO

6. On-Page SEO: Keyword Optimization
06
05
01
04
02
03
06
URL
Page
Heading
H1
-­‐H2
Internal
Link
Structure
Meta
Tags
Page
Title
Body
Content

7. ‣ Search engines look to see how
many high quality sites link to
your website.
‣ High quality sites (e.g. NY
Times, Huff Post, etc) pass on
more “link juice” than low
quality sites (e.g. small blog,
new website).
Off-Page SEO: Link Building
News
Site
Blog
Ar/cles
Social
Media
Press
Release
07

8. Our process of building a network of links to your site has been proven
to be the only way to ensure fast, high quality rankings, that will not
be taken down by any search engines.
Our Link Building Process
08

9. 1. Keywords in specific places on the page.
2. Other popular sites are mentioning it (inbound links).
3. Must have great information on keyword topic — puts on first page.
How a Search Engine Thinks…
09
+ =
Top Rating

10. Example Keywords
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Better results than PPC — users are more likely to click on an “organic”
link than an advertisement.

11. We are more than happy to sign non-compete contracts outlining client
confidentiality.
Our Process
11
Keyword
Research
On-Page
Optimization
Create Link
Network
Analyze
& Report
Build Links

12. Contact Information
12
+1 (732) 703-7491
415 Jefferson Street, Suite #3
Hoboken, NJ 07030
digitalux.co
dan@digitalux.co