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How to use Linked in for business Promotion and Personal Branding Malaysia
- 1. Social Media Marketing
Workshop
How to use LinkedIn for Business
Promotion and Personal Branding?
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- 2. What’s in it for a Business?
Potential Vendors/Employee Evaluation Tool
Competitive Analysis Research Tool
Sales Pitch for Potential Customers
Engage and get relevant information
Direct Sales: Respond to appropriate service requests
Create Specialized Professional Groups
Generate Search Engine Traffic
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- 3. What to do on LinkedIn?
Increase Visibility
Build Credibility
Create Engagement – Be Relevant
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- 5. How many people have you met in the last one
year, Professionally?__________
To how many of them have you sent LinkedIn
request?_____________
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- 6. Key
The desire to “stay connected”
We meet people every day, Professionally!
Invite them to your LinkedIn Profile
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- 7. Access Existing Network
Add all existing contacts to your network
Existing Email Accounts (Minimal time, Great Results)
Colleagues (Minimal Time, Great Results)
Classmates (Time Consuming but highly relevant)
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- 10. Professional "Headline"
“Your Personal Brand Statement” not “Your Title”
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- 12. Summary
Keep it your summary: Small, Concise, Easily readable
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- 17. Declare Accomplishments
Announce your new website, blog posts, Deals, Customers or
products/services and drive readers
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- 18. Get Recommendations
“Hit when it’s hot!”
Clients, Partners, Colleagues, Vendors, Friends and Associates.
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- 19. Participate in Q&A
Identify relevant Domain as per your personal branding Statement.
Participate “ONLY” in those Questions.
Get as many “Best Answers” as possible.
Direct Sales: Loosely connect your answer with your service - Drive
highly relevant Visitors
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- 29. Background
Evalueserve participated as the Knowledge
Partner in Global Economic Summit which was
held in Mumbai from Jan 20 – 22, 2010. For the
same, Evalueserve wrote a research paper on
Investment Opportunities within Indian
Infrastructure – Roads, Ports & Telecom
Link :
http://www.evalueserve.com/WhitePapersReports/tabid/176/Def
ault.aspx
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- 30. Key Objectives
Feedback on the white paper so that the industry
aspect could be included
Limited PR which the internal marketing
communications could provide: Wanted to increase it
Generate more leads in terms of client
engagements
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- 31. How LinkedIn was Useful?
Have various relevant groups on Infrastructure which
were helpful
Global reach in terms of PR
Various experts availability under one platform
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- 32. What was done?
Joined the relevant LinkedIn Infrastructure Groups. Examples: India
Infrastructure Group, India Infrastructure Forum, PPP/PF/PFI, Infrastructure
Financing, Project Finance
Posted this small brief about the paper on various groups discussion pages - Hi
All: Evalueserve was the knowledge partner of the Infrastructure session in the
recently concluded Global Economic Summit. The event was held in Mumbai
from 20 - 22 Jan, 2010. The team wrote a paper on the 'Investment
Opportunities in Roads, Telecom and Ports Infrastructure in India'. In case you
wish to read it, please feel free to visit our website www.evalueserve.com or
drop an email on InfrastructureResearch@evalueserve.com
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- 33. Lead Generated Through Social Media
Partner, PROLUSION BV
Manager, Infrastructure Finance at ICRA Management Consulting Services Ltd.
Manager Ports and Logistic Unit Spain & Portugal at BNP Paribas Fortis
Director PPP Solutions, Director of the Commonwealth Business School, Assoc. at Centre for Public Service
Partnerships
Independent Consultant and ex EVP, Engineering of First Group America
Vice President, Asia at PEI Media
Independent Transport Planning & Management Consultant with over 20 years' management experience
Transportation Planner at Transystems Corp with over a decade experience
AVP, SKIL Group
Managing Director at VAMED Healthcare Co. Ltd
Managing Partner, Veda Asset Management
Director at INEX Infrastructure Exchange Ltd
Economist at Generalitat de Catalunya
Ex- President, Land and Rehabilitation at Mumbai Special Economic Zone & Rewas Ports Limited
Associate Vice President at Grant Thornton
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- 34. Case:
Looking for a suggestion for Email
Marketing Product
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- 37. LinkedIn Exercise
Step 1: Update your Profile and Company Profile (if required)
Step 2: Ask 1 Question
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