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Surviving Google : SEO In 2016

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Care about how to leverage 'Surviving Google : SEO In 2016'. You will find this deck presented by the industry expert Karanam Srikanth, Head Digital Marketing. Spectraforce Technologies, during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/

Publicado en: Educación

Surviving Google : SEO In 2016

  1. 1. Surviving Google: SEO in 2016 Karanam Srikanth, Head Digital Marketing, SpectraForce Technologies January 8, 2016
  2. 2. I’m Head of Digital Marketing for SpectraForce Lead Digital Marketing Consultant For MASI Enterprises AU Founder of MGAW.in (Marketing Genius At Work) Founder of DigitalSrikanth.com 9 Years of SEO, SEM & SMO Actual Experience Has Conducted Over 500+ Audits Managed over 500+ Clients Across 3 Continents Trained SEO teams on Three continents Youtuber 1. Khelodilse. 2. digitalsrikanth Man City fan for life 
  3. 3. House Keeping  It will be a 1 Hour webinar. I will try to keep it interesting till the end. Q&A after the webinar. If you can’t listen to the audio please type in the message box. If you are a SEO, then you will be a little disappointed but you will have a different perspective. If you are a Business owner/Blogger/Entrepreneur and looking for increase traffic then you are in right place at the right time. If you are a newbie trying to understand what SEO or Digital Marketing is, you will just have to listen till the end and may have to listen twice or thrice to understand entire information. Recording will be available.
  4. 4. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 THE GOOD OLD DAYS IN EARLY 2000’S Organic SERP
  5. 5. ORGANIC SEARCH returns naturally generated web page listings that are relevant to this or that search term. UNIVERSAL SEARCH provides you with a blended set of organic listings (content sites), paid results (ads) and specialized results (video, maps, images, news, deep articles etc.) delivered for a given query. VERTICAL SEARCH returns specialized results which represent different types of content for a query. You can search for images in Image Search, for videos in Video Search, for news in News Search, and local shops or restaurants in Maps Search or specific search engines like Yelp, Open Table etc. Vertical results are returned by Google within universal search results.
  6. 6. WELCOME TO 2016 SERP’S
  7. 7. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ORGANIC RESULTS & ENHANCEMENTS 1. Organic Search Result 2. Organic With Date Add-on 3. Virtual Path 4. Full Site Links
  8. 8. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ORGANIC RESULTS & ENHANCEMENTS 5. Organic With Site Search Result 6. Organic With Review Stars 7. Organic With Video Thumbnail 8. Organic With Recipe Thumbnail
  9. 9. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ORGANIC RESULTS & ENHANCEMENTS 9. Organic With Knowledge Snippet 10. Organic With Review Stars
  10. 10. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 VERTICAL RESULTS Image Results Google Places Results News Results
  11. 11. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 VERTICAL RESULTS In-depth Articles Twitter Results
  12. 12. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 LOCAL RESULTS Local Pack Results With Directions
  13. 13. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 Local Results Local Pack Knowledge Panel
  14. 14. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 SERPS WITH VERTICALS 16% 47% 2% 35% Sales Enhancements Verticals Local Search Results
  15. 15. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ADS & SHOPPING Adwords Ads (Top/Bottom) Right Column Ads Ads With Extension
  16. 16. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ADS & SHOPPING Paid Shopping Left Column Shopping Right Column Ads
  17. 17. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ADS & SHOPPING Watch Now Ads Book A Room Ads
  18. 18. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ADS & SHOPPING Flight Booking Ads 16% 47% 2% 15% 20% Verticals Enhancements Verticals Local Ads & Shopping Search results
  19. 19. REVENGE OF THE GOOGLE KNOWLEDGE GRAPH
  20. 20. • 02 KNOWLEDGE CARDS
  21. 21. KNOWLEDGE PANELS
  22. 22. KNOWLEDGE GRAPHS IS AN ECO SYSTEM
  23. 23. ENDLESS ANSWERS ?
  24. 24. FEATURED SNIPPETS
  25. 25. BUILT ON YOUR DATA
  26. 26. BUILT ON YOUR DATA
  27. 27. WHAT IS THE QUESTION ?
  28. 28. IT’S JUST BEGINNING
  29. 29. 16% 47% 2% 15% 17% 3% Verticals Enhancements Verticals Local Paid knowledge search • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 SERPS WITH VERTICALS
  30. 30. ARE ANSWERS BEING DRIVEN BY MOBILE
  31. 31. IS YOUR NICHE SAFE FROM DISRUPTION
  32. 32. THE RISE OF GOOGLE CONTENT KING
  33. 33. DEFINITIVE ANSWERS
  34. 34. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 POPULAR ENTITIES
  35. 35. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 DATA PARTNERSHIPS
  36. 36. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 COMPETITIVE TOOLS
  37. 37. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 Competitive Tools
  38. 38. SMART ALGORITHMS LEAD TO SMART DATA CURATION
  39. 39. FROM CURATOR TO CREATOR TRYING TO CAPTURE EVERY NICHE
  40. 40. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 WHAT NICHE IS NEXT
  41. 41. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 BUILD DEEP CONTENT
  42. 42. ADD VALUE AND INSIGHT
  43. 43. BRING YOUR A+ GAME
  44. 44. IT CAME FROM THE MOBILE SERPS
  45. 45. LET’S TALK ABOUT MOBILEGEDDON
  46. 46. GOOGLE GOT WHAT THEY WANTED
  47. 47. OVER 60% OF INTERNET USERS IN INDIA ACCESS INTERNET VIA THEIR PHONES NOW.
  48. 48. WELCOME TO THE MOBILE FIRST ERA
  49. 49. DESKTOP CAROUSELS
  50. 50. CAROUSELS WERE CREATED FOR MOBILE
  51. 51. DESKTOP CAROUSELS
  52. 52. SNACK PACKS WERE CREATED FOR MOBILES
  53. 53. REMEMBER THIS ONE
  54. 54. NEW CONTENT DOMINATES ON MOBILE
  55. 55. TEST YOUR SITE AND RUN YOUR NUMBERS
  56. 56. ATTACK OF THE AD HYBRIDS
  57. 57. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ADS & SHOPPING Paid online Movies Paid Hotel Booking
  58. 58. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ADS & SHOPPING Paid Online Music
  59. 59. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ADS & SHOPPING Paid Online flight booking
  60. 60. GOOGLE IS A COMMERCIAL ECO SYSTEM
  61. 61. APP PACKS CAN REPLACE UP TO 6 ORGANIC SPOTS
  62. 62. • 09:30• 10:00• 10:40 LOOK TO MOBILE TO SEE THE FUTURE OF ADS
  63. 63. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 IS THIS THE FUTURE?
  64. 64. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 COULD ADS ESCAPE? JustaConcept
  65. 65. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 EXPLORE ALL OPTIONS
  66. 66. CAN WE SURVIVE THE FUTURE?
  67. 67. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 ARE SERPS DISAPPEARING ?
  68. 68. WILL VOICE BE THE DEATH OF SERPS?
  69. 69. WHAT IF KEYWORDS DON’T MATTER?
  70. 70. THIS MATTERS A LOT TODAY
  71. 71. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 SO, EITHER CLOSE YOUR EYES JustaConcept
  72. 72. OR, OPEN YOUR EYES JustaConcept
  73. 73. SHORT TACTICS, LONG STRATEGY
  74. 74. Mozcast.com/keyopp
  75. 75. Moz
  76. 76. • 08:00• 08:45 • 09:30• 10:00• 10:40 http://white.net/now-provided/
  77. 77. • 08:00• 08:45• 09:00 • 09:30• 10:00• 10:40 http://keywordtool.io/
  78. 78. 5 Vertical Search Engines you need to optimize your content for.
  79. 79. Image Search Optimization Considering that image search is the most popular vertical after web search. There is a classic Google Image Search and there are vertical websites and mobile app platforms which have a huge number of active users continuously growing at an exponential rate. Pinterest and Instagram are perfect image platforms for you to raise your brand awareness and lead generation.
  80. 80. Video Search Optimization Videos are as popular as images and have their own rules for optimization. Everybody knows that Google Video Search is the synonym for YouTube Search. This is in fact the №2 largest search engine in the world, so you need to make every effort to succeed on YouTube and win more rankings on its engine for your top performing keywords.
  81. 81. Apps Search Today, in the era of mobile-friendly web search, the App Store Optimization (aka ASO) should be one of your top-level priorities on the way to website search engine domination. Make sure you have an effective ASO strategy
  82. 82. Local Search Local businesses can generate effective revenue only when business owners know the fundamentals of local SEO and apply them for the effective online promotion of their product benefits. With this Local SEO Guide you can learn some of the core principals of up-to-date local SEO for small and medium businesses.
  83. 83. Shopping Search Shopping is the most competitive market of all. You can benefit from running your advertising campaigns with the help of Google Adwords and selling your products via Amazon or eBay. Since Amazon and eBay are search engines themselves with their own system of SEO factors and hierarchies, you should take a nuanced approach to their vertical shopping SE optimization. While optimizing your eCommerce site, be sure to provide an intuitive, mobile-friendly interface and usability, since this is what makes Amazon and eBay do better than Google and other competitors.

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