SlideShare una empresa de Scribd logo
1 de 21
Descargar para leer sin conexión
Welcome!




                  Social Media for Business
                     Workshop

© Digital Vidya                          www.digitalvidya.com
Schedule (Day 1)
            Time Session
             8:30 Networking Tea/Coffee
             9:30 Introduction & Why care about Social Media?
            11:00 Demystifying Community Building on Facebook
           12:00   CreatingFacebook Strategy
            1:00   Networking Lunch
            2:00   Facebook Strategy Presentations
            2:30   Live Community Building on Facebook
            3:30   Networking Tea/Coffee
            4:00   Facebook Ads



© Digital Vidya                                                 www.digitalvidya.com
Schedule (Day 2)

             Time    Section
              8:30   Networking Tea/Coffee
              9:30   Day 1 Recap
             10:00   Twitter: The Jewel in the Social Media Crown
             12:00   Creating Twitter Marketing Strategy
              1:00   Networking Lunch
              2:00   Leverage LinkedIn for Lead Gen & Personal Branding?
              3:30   Networking Tea/Coffee
              4:00   Creating Overall Social Media Strategy
              4:30   Measuring ROI of Social Media
              5:00   Feedback | Certificate | Webinar Setup




© Digital Vidya                                                 www.digitalvidya.com
You can start experiencing Now!




                        #DVCAMP


© Digital Vidya                               www.digitalvidya.com
Let’s Connect Now!



      http://facebook.com/digitalvidya      http://twitter.com/mydigitalvidya




                                http://linkd.in/dv-grp




© Digital Vidya                                                     www.digitalvidya.com
What is so special about
                     “Social Media”?




© Digital Vidya                          www.digitalvidya.com
Social Media has turned
  “communication” into “interactive dialogues”
               And “it’s public”
© Digital Vidya                       www.digitalvidya.com
Social Media in Digital Media
   Networking and Communication platform




   Content Sharing Platform




                                           Website
 Search Engines/Online Portals

© Digital Vidya                               www.digitalvidya.com
Digital Marketing in 3 Words



                  V isibility                          R elevancy
  Are you visible to your target audience?
                                       Are you relevant? (Platform, Message & Time)




                                      C redibility
                            Will your Target Audience trust you?


© Digital Vidya                                                     www.digitalvidya.com
Social Media in Marketing Mix




© Digital Vidya                    www.digitalvidya.com
SEO Vs SEM Vs SMM




© Digital Vidya                   www.digitalvidya.com
© Digital Vidya   www.digitalvidya.com
Kogi Korean BBQ Taco Truck




       Blog + Flickr + Twitter - 10 people/stop to 800 people/stop

© Digital Vidya                                           www.digitalvidya.com
A Video can ruin the brand build over
                            decades




                       Costed them 50m US$

© Digital Vidya                                www.digitalvidya.com
Business Results
                    •1M+ tickets sold in 2 days in 2009


                          The success is attributed to
                           Blog and Social Network

                    Regional head of AirAsia


                  Page Engagement
                     •1.4 M+ likes
                     •2% talking about us

                  Average Post Engagement
                     •18000+ clicks on link shared
                     • 30-200 comments
                     •30-500 shares
                     •200-5000 likes

© Digital Vidya                            www.digitalvidya.com
2012

                  2011



© Digital Vidya            www.digitalvidya.com
Online Leads & Sales




© Digital Vidya                          www.digitalvidya.com
EMC – Break Records Campaign




700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets

© Digital Vidya                                     www.digitalvidya.com
Guinness QR Code Campaign: Get talked about in bars

© Digital Vidya                                     www.digitalvidya.com
Let’s dig dipper into “Social Media”




                       Do you think you have an option?

© Digital Vidya                                           www.digitalvidya.com
Thank You!




© Digital Vidya                www.digitalvidya.com

Más contenido relacionado

Destacado

Social Media Marketing Framework for B2C Businesses
Social Media Marketing Framework for B2C BusinessesSocial Media Marketing Framework for B2C Businesses
Social Media Marketing Framework for B2C BusinessesDigital Vidya
 
Tools To Win In Social Search
Tools To Win In Social SearchTools To Win In Social Search
Tools To Win In Social SearchDigital Vidya
 
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy FrameworkSocial Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy FrameworkDigital Vidya
 
Top 20 Search Engine Optimization (SEO) Tools
Top 20 Search Engine Optimization (SEO) ToolsTop 20 Search Engine Optimization (SEO) Tools
Top 20 Search Engine Optimization (SEO) ToolsDigital Vidya
 
Content Marketing - The Key To Success For SEO In 2015
Content Marketing - The Key To Success For SEO In 2015Content Marketing - The Key To Success For SEO In 2015
Content Marketing - The Key To Success For SEO In 2015Digital Vidya
 
Social Media 2015- Trends, Tricks And Tips
Social Media 2015-  Trends, Tricks And TipsSocial Media 2015-  Trends, Tricks And Tips
Social Media 2015- Trends, Tricks And TipsDigital Vidya
 
SMM (Social Media Marketing) Framework That Works
SMM (Social Media Marketing) Framework That WorksSMM (Social Media Marketing) Framework That Works
SMM (Social Media Marketing) Framework That WorksDigital Vidya
 
Social Media for Customer Acquisition
Social Media for Customer AcquisitionSocial Media for Customer Acquisition
Social Media for Customer AcquisitionDigital Vidya
 
Travelkhana.com: Building A Highly Digital Ecosystem Of Travelers On The Move...
Travelkhana.com: Building A Highly Digital Ecosystem Of Travelers On The Move...Travelkhana.com: Building A Highly Digital Ecosystem Of Travelers On The Move...
Travelkhana.com: Building A Highly Digital Ecosystem Of Travelers On The Move...Digital Vidya
 
Digital Marketing Workshop for Corporates
Digital Marketing Workshop for CorporatesDigital Marketing Workshop for Corporates
Digital Marketing Workshop for CorporatesDigital Vidya
 
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Session For Indian School of Business (ISB) HyderabadDigital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Session For Indian School of Business (ISB) HyderabadDigital Vidya
 

Destacado (11)

Social Media Marketing Framework for B2C Businesses
Social Media Marketing Framework for B2C BusinessesSocial Media Marketing Framework for B2C Businesses
Social Media Marketing Framework for B2C Businesses
 
Tools To Win In Social Search
Tools To Win In Social SearchTools To Win In Social Search
Tools To Win In Social Search
 
Social Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy FrameworkSocial Search Optimization (SSO) Strategy Framework
Social Search Optimization (SSO) Strategy Framework
 
Top 20 Search Engine Optimization (SEO) Tools
Top 20 Search Engine Optimization (SEO) ToolsTop 20 Search Engine Optimization (SEO) Tools
Top 20 Search Engine Optimization (SEO) Tools
 
Content Marketing - The Key To Success For SEO In 2015
Content Marketing - The Key To Success For SEO In 2015Content Marketing - The Key To Success For SEO In 2015
Content Marketing - The Key To Success For SEO In 2015
 
Social Media 2015- Trends, Tricks And Tips
Social Media 2015-  Trends, Tricks And TipsSocial Media 2015-  Trends, Tricks And Tips
Social Media 2015- Trends, Tricks And Tips
 
SMM (Social Media Marketing) Framework That Works
SMM (Social Media Marketing) Framework That WorksSMM (Social Media Marketing) Framework That Works
SMM (Social Media Marketing) Framework That Works
 
Social Media for Customer Acquisition
Social Media for Customer AcquisitionSocial Media for Customer Acquisition
Social Media for Customer Acquisition
 
Travelkhana.com: Building A Highly Digital Ecosystem Of Travelers On The Move...
Travelkhana.com: Building A Highly Digital Ecosystem Of Travelers On The Move...Travelkhana.com: Building A Highly Digital Ecosystem Of Travelers On The Move...
Travelkhana.com: Building A Highly Digital Ecosystem Of Travelers On The Move...
 
Digital Marketing Workshop for Corporates
Digital Marketing Workshop for CorporatesDigital Marketing Workshop for Corporates
Digital Marketing Workshop for Corporates
 
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Session For Indian School of Business (ISB) HyderabadDigital Marketing Session For Indian School of Business (ISB) Hyderabad
Digital Marketing Session For Indian School of Business (ISB) Hyderabad
 

Similar a Welcome Kualalumpur

Why Care for Social Media - Singapore Workshop
Why Care for Social Media - Singapore WorkshopWhy Care for Social Media - Singapore Workshop
Why Care for Social Media - Singapore WorkshopDigital Vidya
 
Social Media Marketing Workshop
Social Media Marketing WorkshopSocial Media Marketing Workshop
Social Media Marketing WorkshopDigital Vidya
 
Why B2B Business Should Care About Social Media
Why B2B Business Should Care About Social MediaWhy B2B Business Should Care About Social Media
Why B2B Business Should Care About Social MediaDigital Vidya
 
Digital Marketing Orientation
Digital Marketing OrientationDigital Marketing Orientation
Digital Marketing OrientationDigital Vidya
 
How To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) StrategyHow To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) StrategyDigital Vidya
 
Social Media Marketing Case Study Chings Secret
Social Media Marketing Case Study   Chings SecretSocial Media Marketing Case Study   Chings Secret
Social Media Marketing Case Study Chings SecretDigital Vidya
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)Digital Vidya
 
Social Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B BusinessesSocial Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B BusinessesDigital Vidya
 
Why Care About Social Search
Why Care About Social SearchWhy Care About Social Search
Why Care About Social SearchDigital Vidya
 
Social Media Marketing Integration with Traditional Marketing
Social Media Marketing Integration with Traditional MarketingSocial Media Marketing Integration with Traditional Marketing
Social Media Marketing Integration with Traditional MarketingDigital Vidya
 
Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)Digital Vidya
 
How to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B BusinessHow to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B BusinessDigital Vidya
 
Social Media Landscape in India
Social Media Landscape in IndiaSocial Media Landscape in India
Social Media Landscape in IndiaDigital Vidya
 
Introduction To Twitter - Get Going on Twitter
Introduction To Twitter - Get Going on TwitterIntroduction To Twitter - Get Going on Twitter
Introduction To Twitter - Get Going on TwitterDigital Vidya
 
Why should every business care about twitter
Why should every business care about twitterWhy should every business care about twitter
Why should every business care about twitterDigital Vidya
 
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01Khannashweta2
 
Analytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and ImproveAnalytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and ImproveDigital Vidya
 
Digital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - AlpenlibbeDigital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - AlpenlibbeDigital Vidya
 
How To Create Twitter Strategy For Your Brand
How To Create Twitter Strategy For Your BrandHow To Create Twitter Strategy For Your Brand
How To Create Twitter Strategy For Your BrandDigital Vidya
 

Similar a Welcome Kualalumpur (20)

Why Care for Social Media - Singapore Workshop
Why Care for Social Media - Singapore WorkshopWhy Care for Social Media - Singapore Workshop
Why Care for Social Media - Singapore Workshop
 
Social Media Marketing Workshop
Social Media Marketing WorkshopSocial Media Marketing Workshop
Social Media Marketing Workshop
 
Why B2B Business Should Care About Social Media
Why B2B Business Should Care About Social MediaWhy B2B Business Should Care About Social Media
Why B2B Business Should Care About Social Media
 
Digital Marketing Orientation
Digital Marketing OrientationDigital Marketing Orientation
Digital Marketing Orientation
 
How To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) StrategyHow To Implement Social Search Optimization (SSO) Strategy
How To Implement Social Search Optimization (SSO) Strategy
 
Social Media Marketing Case Study Chings Secret
Social Media Marketing Case Study   Chings SecretSocial Media Marketing Case Study   Chings Secret
Social Media Marketing Case Study Chings Secret
 
Thank you feedback
Thank you feedback Thank you feedback
Thank you feedback
 
Social Search Optimization (SSO)
Social Search Optimization (SSO)Social Search Optimization (SSO)
Social Search Optimization (SSO)
 
Social Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B BusinessesSocial Media Marketing Framework That Works For B2B Businesses
Social Media Marketing Framework That Works For B2B Businesses
 
Why Care About Social Search
Why Care About Social SearchWhy Care About Social Search
Why Care About Social Search
 
Social Media Marketing Integration with Traditional Marketing
Social Media Marketing Integration with Traditional MarketingSocial Media Marketing Integration with Traditional Marketing
Social Media Marketing Integration with Traditional Marketing
 
Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)Digital Marketing Case Study - Aircel (Save Our Tigers)
Digital Marketing Case Study - Aircel (Save Our Tigers)
 
How to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B BusinessHow to Create a Successful Social Media Marketing Action Plan for B2B Business
How to Create a Successful Social Media Marketing Action Plan for B2B Business
 
Social Media Landscape in India
Social Media Landscape in IndiaSocial Media Landscape in India
Social Media Landscape in India
 
Introduction To Twitter - Get Going on Twitter
Introduction To Twitter - Get Going on TwitterIntroduction To Twitter - Get Going on Twitter
Introduction To Twitter - Get Going on Twitter
 
Why should every business care about twitter
Why should every business care about twitterWhy should every business care about twitter
Why should every business care about twitter
 
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
Whyshouldeverybusinesscareabouttwitter 101027043130 Phpapp01
 
Analytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and ImproveAnalytics - Estimate, Measure and Improve
Analytics - Estimate, Measure and Improve
 
Digital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - AlpenlibbeDigital Marketing Case Discussion - Alpenlibbe
Digital Marketing Case Discussion - Alpenlibbe
 
How To Create Twitter Strategy For Your Brand
How To Create Twitter Strategy For Your BrandHow To Create Twitter Strategy For Your Brand
How To Create Twitter Strategy For Your Brand
 

Más de Digital Vidya

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceDigital Vidya
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Vidya
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of DataDigital Vidya
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Digital Vidya
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieDigital Vidya
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science ProjectDigital Vidya
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving GrowthDigital Vidya
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourDigital Vidya
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesDigital Vidya
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeDigital Vidya
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social MediaDigital Vidya
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTDigital Vidya
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in SparkDigital Vidya
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social MediaDigital Vidya
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaDigital Vidya
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018Digital Vidya
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First Digital Vidya
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyDigital Vidya
 

Más de Digital Vidya (20)

Emerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data ScienceEmerging Trends in Marketing-Role of AI & Data Science
Emerging Trends in Marketing-Role of AI & Data Science
 
Digital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & GoogleDigital Marketing Beyond Facebook & Google
Digital Marketing Beyond Facebook & Google
 
Making Money Out of Data
Making Money Out of DataMaking Money Out of Data
Making Money Out of Data
 
Say Yes To No SQL
Say Yes To No SQLSay Yes To No SQL
Say Yes To No SQL
 
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
Persuasion Strategies That Work Building Influence To Open Up Your Revenue St...
 
How To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A NewbieHow To Set-up An SEO Agency From Scratch As A Newbie
How To Set-up An SEO Agency From Scratch As A Newbie
 
Lifecycle of a Data Science Project
Lifecycle of a Data Science ProjectLifecycle of a Data Science Project
Lifecycle of a Data Science Project
 
7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth7 B2B Marketing Trends for Driving Growth
7 B2B Marketing Trends for Driving Growth
 
Social Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User BehaviourSocial Video Analytics: From Demography to Psychography of User Behaviour
Social Video Analytics: From Demography to Psychography of User Behaviour
 
AIRflow at Scale
AIRflow at ScaleAIRflow at Scale
AIRflow at Scale
 
How to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to SalesHow to Use Marketing Automation to Convert More Leads to Sales
How to Use Marketing Automation to Convert More Leads to Sales
 
Native Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising LandscapeNative Advertising: Changing Digital Advertising Landscape
Native Advertising: Changing Digital Advertising Landscape
 
Personal Branding Using Social Media
Personal Branding Using Social MediaPersonal Branding Using Social Media
Personal Branding Using Social Media
 
Anomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoTAnomaly Detection Using Machine Learning In Industrial IoT
Anomaly Detection Using Machine Learning In Industrial IoT
 
Structured Streaming in Spark
Structured Streaming in SparkStructured Streaming in Spark
Structured Streaming in Spark
 
Community Development with Social Media
Community Development with Social MediaCommunity Development with Social Media
Community Development with Social Media
 
Framework of Digital Media Marketing in India
Framework of Digital Media Marketing in IndiaFramework of Digital Media Marketing in India
Framework of Digital Media Marketing in India
 
The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018The Secret to Search Engine Marketing Success in 2018
The Secret to Search Engine Marketing Success in 2018
 
People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First People Centric Marketing - Create Impact by Putting People First
People Centric Marketing - Create Impact by Putting People First
 
Going Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business GloballyGoing Global? Key Steps to Expanding Your Business Globally
Going Global? Key Steps to Expanding Your Business Globally
 

Último

Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxMYDA ANGELICA SUAN
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxEduSkills OECD
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxKatherine Villaluna
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxDr. Asif Anas
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and stepobaje godwin sunday
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17Celine George
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxheathfieldcps1
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsEugene Lysak
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17Celine George
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.EnglishCEIPdeSigeiro
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17Celine George
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesCeline George
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptxraviapr7
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?TechSoup
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfTechSoup
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17Celine George
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxraviapr7
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...CaraSkikne1
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxiammrhaywood
 

Último (20)

Patterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptxPatterns of Written Texts Across Disciplines.pptx
Patterns of Written Texts Across Disciplines.pptx
 
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptxPISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
PISA-VET launch_El Iza Mohamedou_19 March 2024.pptx
 
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptxPractical Research 1: Lesson 8 Writing the Thesis Statement.pptx
Practical Research 1: Lesson 8 Writing the Thesis Statement.pptx
 
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdfPersonal Resilience in Project Management 2 - TV Edit 1a.pdf
Personal Resilience in Project Management 2 - TV Edit 1a.pdf
 
Ultra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptxUltra structure and life cycle of Plasmodium.pptx
Ultra structure and life cycle of Plasmodium.pptx
 
General views of Histopathology and step
General views of Histopathology and stepGeneral views of Histopathology and step
General views of Histopathology and step
 
How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17How to Make a Field read-only in Odoo 17
How to Make a Field read-only in Odoo 17
 
The basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptxThe basics of sentences session 10pptx.pptx
The basics of sentences session 10pptx.pptx
 
The Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George WellsThe Stolen Bacillus by Herbert George Wells
The Stolen Bacillus by Herbert George Wells
 
How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17How to Add Existing Field in One2Many Tree View in Odoo 17
How to Add Existing Field in One2Many Tree View in Odoo 17
 
Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.Easter in the USA presentation by Chloe.
Easter in the USA presentation by Chloe.
 
How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17How to Show Error_Warning Messages in Odoo 17
How to Show Error_Warning Messages in Odoo 17
 
How to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 SalesHow to Manage Cross-Selling in Odoo 17 Sales
How to Manage Cross-Selling in Odoo 17 Sales
 
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptxClinical Pharmacy  Introduction to Clinical Pharmacy, Concept of clinical pptx
Clinical Pharmacy Introduction to Clinical Pharmacy, Concept of clinical pptx
 
What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?What is the Future of QuickBooks DeskTop?
What is the Future of QuickBooks DeskTop?
 
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdfMaximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
Maximizing Impact_ Nonprofit Website Planning, Budgeting, and Design.pdf
 
How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17How to Add a many2many Relational Field in Odoo 17
How to Add a many2many Relational Field in Odoo 17
 
Prescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptxPrescribed medication order and communication skills.pptx
Prescribed medication order and communication skills.pptx
 
5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...5 charts on South Africa as a source country for international student recrui...
5 charts on South Africa as a source country for international student recrui...
 
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptxAUDIENCE THEORY -- FANDOM -- JENKINS.pptx
AUDIENCE THEORY -- FANDOM -- JENKINS.pptx
 

Welcome Kualalumpur

  • 1. Welcome! Social Media for Business Workshop © Digital Vidya www.digitalvidya.com
  • 2. Schedule (Day 1) Time Session 8:30 Networking Tea/Coffee 9:30 Introduction & Why care about Social Media? 11:00 Demystifying Community Building on Facebook 12:00 CreatingFacebook Strategy 1:00 Networking Lunch 2:00 Facebook Strategy Presentations 2:30 Live Community Building on Facebook 3:30 Networking Tea/Coffee 4:00 Facebook Ads © Digital Vidya www.digitalvidya.com
  • 3. Schedule (Day 2) Time Section 8:30 Networking Tea/Coffee 9:30 Day 1 Recap 10:00 Twitter: The Jewel in the Social Media Crown 12:00 Creating Twitter Marketing Strategy 1:00 Networking Lunch 2:00 Leverage LinkedIn for Lead Gen & Personal Branding? 3:30 Networking Tea/Coffee 4:00 Creating Overall Social Media Strategy 4:30 Measuring ROI of Social Media 5:00 Feedback | Certificate | Webinar Setup © Digital Vidya www.digitalvidya.com
  • 4. You can start experiencing Now! #DVCAMP © Digital Vidya www.digitalvidya.com
  • 5. Let’s Connect Now! http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya http://linkd.in/dv-grp © Digital Vidya www.digitalvidya.com
  • 6. What is so special about “Social Media”? © Digital Vidya www.digitalvidya.com
  • 7. Social Media has turned “communication” into “interactive dialogues” And “it’s public” © Digital Vidya www.digitalvidya.com
  • 8. Social Media in Digital Media Networking and Communication platform Content Sharing Platform Website Search Engines/Online Portals © Digital Vidya www.digitalvidya.com
  • 9. Digital Marketing in 3 Words V isibility R elevancy Are you visible to your target audience? Are you relevant? (Platform, Message & Time) C redibility Will your Target Audience trust you? © Digital Vidya www.digitalvidya.com
  • 10. Social Media in Marketing Mix © Digital Vidya www.digitalvidya.com
  • 11. SEO Vs SEM Vs SMM © Digital Vidya www.digitalvidya.com
  • 12. © Digital Vidya www.digitalvidya.com
  • 13. Kogi Korean BBQ Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop © Digital Vidya www.digitalvidya.com
  • 14. A Video can ruin the brand build over decades Costed them 50m US$ © Digital Vidya www.digitalvidya.com
  • 15. Business Results •1M+ tickets sold in 2 days in 2009 The success is attributed to Blog and Social Network Regional head of AirAsia Page Engagement •1.4 M+ likes •2% talking about us Average Post Engagement •18000+ clicks on link shared • 30-200 comments •30-500 shares •200-5000 likes © Digital Vidya www.digitalvidya.com
  • 16. 2012 2011 © Digital Vidya www.digitalvidya.com
  • 17. Online Leads & Sales © Digital Vidya www.digitalvidya.com
  • 18. EMC – Break Records Campaign 700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets © Digital Vidya www.digitalvidya.com
  • 19. Guinness QR Code Campaign: Get talked about in bars © Digital Vidya www.digitalvidya.com
  • 20. Let’s dig dipper into “Social Media” Do you think you have an option? © Digital Vidya www.digitalvidya.com
  • 21. Thank You! © Digital Vidya www.digitalvidya.com