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Welcome Kualalumpur
1.
Welcome!
Social Media for Business Workshop © Digital Vidya www.digitalvidya.com
2.
Schedule (Day 1)
Time Session 8:30 Networking Tea/Coffee 9:30 Introduction & Why care about Social Media? 11:00 Demystifying Community Building on Facebook 12:00 CreatingFacebook Strategy 1:00 Networking Lunch 2:00 Facebook Strategy Presentations 2:30 Live Community Building on Facebook 3:30 Networking Tea/Coffee 4:00 Facebook Ads © Digital Vidya www.digitalvidya.com
3.
Schedule (Day 2)
Time Section 8:30 Networking Tea/Coffee 9:30 Day 1 Recap 10:00 Twitter: The Jewel in the Social Media Crown 12:00 Creating Twitter Marketing Strategy 1:00 Networking Lunch 2:00 Leverage LinkedIn for Lead Gen & Personal Branding? 3:30 Networking Tea/Coffee 4:00 Creating Overall Social Media Strategy 4:30 Measuring ROI of Social Media 5:00 Feedback | Certificate | Webinar Setup © Digital Vidya www.digitalvidya.com
4.
You can start
experiencing Now! #DVCAMP © Digital Vidya www.digitalvidya.com
5.
Let’s Connect Now!
http://facebook.com/digitalvidya http://twitter.com/mydigitalvidya http://linkd.in/dv-grp © Digital Vidya www.digitalvidya.com
6.
What is so
special about “Social Media”? © Digital Vidya www.digitalvidya.com
7.
Social Media has
turned “communication” into “interactive dialogues” And “it’s public” © Digital Vidya www.digitalvidya.com
8.
Social Media in
Digital Media Networking and Communication platform Content Sharing Platform Website Search Engines/Online Portals © Digital Vidya www.digitalvidya.com
9.
Digital Marketing in
3 Words V isibility R elevancy Are you visible to your target audience? Are you relevant? (Platform, Message & Time) C redibility Will your Target Audience trust you? © Digital Vidya www.digitalvidya.com
10.
Social Media in
Marketing Mix © Digital Vidya www.digitalvidya.com
11.
SEO Vs SEM
Vs SMM © Digital Vidya www.digitalvidya.com
12.
© Digital Vidya
www.digitalvidya.com
13.
Kogi Korean BBQ
Taco Truck Blog + Flickr + Twitter - 10 people/stop to 800 people/stop © Digital Vidya www.digitalvidya.com
14.
A Video can
ruin the brand build over decades Costed them 50m US$ © Digital Vidya www.digitalvidya.com
15.
Business Results
•1M+ tickets sold in 2 days in 2009 The success is attributed to Blog and Social Network Regional head of AirAsia Page Engagement •1.4 M+ likes •2% talking about us Average Post Engagement •18000+ clicks on link shared • 30-200 comments •30-500 shares •200-5000 likes © Digital Vidya www.digitalvidya.com
16.
2012
2011 © Digital Vidya www.digitalvidya.com
17.
Online Leads &
Sales © Digital Vidya www.digitalvidya.com
18.
EMC – Break
Records Campaign 700,000+ views, 40+ posts by influential bloggers, 1,500+ tweets © Digital Vidya www.digitalvidya.com
19.
Guinness QR Code
Campaign: Get talked about in bars © Digital Vidya www.digitalvidya.com
20.
Let’s dig dipper
into “Social Media” Do you think you have an option? © Digital Vidya www.digitalvidya.com
21.
Thank You! © Digital
Vidya www.digitalvidya.com
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