While some executives believe Twitter is not relevant or takes too much time, this document outlines how Twitter can be used to attract business opportunities. It dispels myths about Twitter and provides 5 actions executives can take, such as checking their profile, building their following, sharing others' content, listening to conversations, and using searches and lists to focus their time. The presenter argues that executives need Twitter to learn, set expectations, and attract opportunities.

1. How Executives can use Twitter to
attract business opportunities
…without spending too much time

2. Presenter
Katy Caroan

3. Agenda
The Myths
Why You Should Use Twitter
5 Actions You Can Take Now
More Inspiration

4. The Myths

5. ”It’s better to let PR and Comms handle it”
”It’s not relevant in our industry”
”There are too many risks”
”I don’t have enough time”

6. What is the risk?
• of not communicating on social media
• of not representing via social media
• of not listening to trends and stakeholders

7. Top 3 reasons you need to use Twitter
• TO LEARN & LISTEN
• TO SET EXPECTATIONS
• TO ATTRACT OPPORTUNITIES

8. 5 Actions You Can Take
NOW

9. Check Your Profile

11. Build Your Following
WISELY

13. Share Other People’s
CONTENT

15. Listen Into
Conversations

17. Use Searches and Lists
to Spend Your Time
Effectively

20. Key Questions

21. By whom are you
inspired?

22. What do you want to share
with your professional
stakeholders?

23. Which topics/keywords do
you want to monitor?

24. Which events can you follow
BEFORE/DURING/AFTER

25. How can you make it
part of your daily
routine?

26. Q&A

27. h"p://digoshen.com/insightpla3orm/

28. Thank you for joining!
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