1. Roland Barthes Plastic

2. Key Words - Infinite transformation - Spectacle - imitation

3. Semiology is the study of cultural sign processes, analogy, metaphor, signification and communication, signs and symbols. Semiotics is closely related to the field of linguistics, which in its part, studies the structure and meaning of language more specifically. Myth By myths, Barthes intends all the interpretations (these may take several forms: narratives, pictures etc.) which humans in general and the Bourgeoisie in particular impose upon events that are in and of themselves neutral in an effort to strengthen their own social dominance. By mythology, Barthes means both the process by which these neutral events are made to connote something beyond their overt meaning and the process of studying all such interpretations in such a way as to underscore their ideological functions. Spectacle is a social relationship between people that is mediated by images.