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The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding
The Basics of Personal branding

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1 de 79

The Basics of Personal branding

15 de May de 2018••
Descargar para leer sin conexión
Marketing

Presentation about the basics of Personal Branding.

Nemanja Zivkovic
CEO & Co-Founder en Funky Marketing
Publicidad
Publicidad
Publicidad

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The Basics of Personal branding

  1. Personal Branding Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  2. What is Personal Branding actually? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  3. Personal Branding makes you the CEO of the brand called YOU. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  4. What we’re gonna talk about? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  5. Personality: Logo Tagline Website Content Reputation Recognition Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  6. Little steps can make a big difference. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  7. Personal brand is the sum of all experience people have when they engage with you. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  8. Email Social Media Search Results Communication Appearance Voice Recommendations Opinions Refferals Style Voice Web Presence Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  9. Branding is defined as what sets apart and gives value to products and services that address the same need within a marketplace. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  10. Personal Branding is going to mean different things to different people. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  11. Personal Management will vary based on: ● Goals ● Positioning ● Industry Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  12. Celebrity vs. Engineer Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  13. Building Awareness vs. Building Reputation Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  14. Personal Branding is not about self promotion. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  15. Who you are? What you do? Whom you serve? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  16. Elevate my expertise Build my credibility Advancing my career Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  17. Personal Branding is a lifelong asset. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  18. What kind of experience you want people to have when your name comes up? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  19. Main components of a personal brand: 1. Authority 2. Online Identity 3. Personal Style Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  20. Developing authority More personal brand Power to influence Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  21. Authority. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  22. share links with content from your industry + your thoughts Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  23. Online Identity takes the credibility of an authority status and gives it visibility. If nobody knows about you what's the point, right? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  24. LinkedIn Facebook Twitter Instagram Google+ Blog posts Videos Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  25. Consider buying a domain name? A photo, a caption, links to SM profiles and a short bio. + OnSite Optimization. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  26. Personal Style Logo Tagline Website Content Reputation Recognition Photos Web Visibilty Personal Appearance Communication Demenour Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  27. Logo Professional photo Design Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  28. Determine what you want to accomplish Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  29. - get a new job - grow your business - build the reputation within the company you work for - reinventing yourself (changing career) Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  30. Determine your personal goal. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  31. Defining what you want to be known for. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  32. Do the Reasearch on the people you admire Assets? Written content? Media interviews? Social Media? Search Results? Reputation? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  33. Identify your uniqueness and value Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  34. What do you have to say? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  35. What do you want to be known or famous for? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  36. What could you teach? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  37. What can you influence Or What do you want to influence? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  38. Conduct a personal branding audit Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  39. Take a good look at your SM accounts and blog Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  40. Look at your style Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  41. Show authority in: - posting on SM - how you write email messages - your email signature - bio Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  42. MarkEDing= Marketing + Education Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  43. Define your area of expertise Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  44. What do you know that others in your industry don’t? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  45. What content can you create? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  46. Value Values Voice Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  47. How am I doing it? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  48. Building an online identity Seach Visibility Blog Website Facebook LinkedIn Twitter YouTube Posts Website Copy Email Signature Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  49. You cannot not communicate! Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  50. How do you present yourself? Name Title Description of what you do Summary Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  51. LinkedIn Username? NOTE: Who you are outside of your work is also part of your personal brand Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  52. LinkedIn Username? NOTE: Who you are outside of your work is also part of your personal brand Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  53. Look criticaly at the way you present yourself Clothes, hair, shoes, beard, glasses.. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  54. Consistancy helps make a mark. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  55. same title professional photos use of style (font, design..) linking consistancy Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  56. Don’t say that you’re an expert if you’re just aspiring to be one and don’t oversell yourself. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  57. Be sure you can walk the talk and deliver what you say you can. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  58. Define your expertise. There are riches in the niches. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  59. What do you want to be know for? What could you teach? What could you influence? What is your area of expertise? What do you know that others in your industry don’t? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  60. Having problems defining your niche? What did you get great feedback about? How others perceive you? Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  61. Having problems defining your niche? Focus on the work you truly enjoy. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  62. Assess Optimize New Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  63. Assess “About” section on Facebook Twitter short decription LinkedIn profile text Blog posts Instagram Google+ Setting Bio Articles Email Signature Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  64. Focus on what you have first! Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  65. Delete things you can’t manage. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  66. Assess Optimize Build new channels Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  67. It’s not ok to share other people’s content. Make sure to link to the original content. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  68. Use Google Alerts “marketing automation” “website personalization” Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  69. Build your community Customers Partners Coworkers Previous job contacts Thought leaders Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  70. Build your community Search Retweet Share Comment Mention Connect Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  71. Connecting Write a personal note Be kind Be informed Compliment Endorse Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  72. Connecting Write a personal note Be kind Be informed Compliment Endorse Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  73. Measure - Quantitative Metrics - Qualitative Metrics Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  74. Quantitative Metrics Mathematical Website statistics Follows/Retweets Completed Goals Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  75. Qualitative Metrics Feelings Thoughts Opinions Prestige Influence Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  76. Credibility Usability Visibility Salability Scalability Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  77. Define your personal brand Research brands you admire Define your area of expertise Define your social posts Evaluate and improve your online identity Look critically at your personal style Incorporate measurements Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  78. Personal Branding is the missing link that can take your career to the next level. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com
  79. Thank you for your attention. Nemanja Zivkovic Director of Operations @Default Design nemanja@default-design.com

Notas del editor

  1. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  2. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  3. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  4. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  5. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  6. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  7. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  8. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  9. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  10. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  11. To je nacin na oji neka osoba zeli da je drugi vide i shvataju. To ukljucuje pozicioniranje za odredjene profesionalne vestine, licnost, vrednosti, liderstvo i talenat.
  12. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  13. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  14. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  15. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  16. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  17. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  18. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  19. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  20. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  21. Pa da vidimo kako me vidi Google
  22. Pa da vidimo kako me vidi Google
  23. Pa da vidimo kako me vidi Google
  24. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  25. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  26. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  27. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  28. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  29. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  30. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  31. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  32. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  33. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  34. Razmisljate o njemu kao o education management-u. Edukujete ljude da saznaju ko ste vi, cime se bavite, zasto radite.. Mozete raditi za sebe, a mozete raditi i za nekoga. Primer JA.
  35. STA VAM JE STRAST?
  36. Pogledajte sta vam izlazi na vrhu
  37. Pogledajte sta vam izlazi na vrhu
  38. Pogledajte sta vam izlazi na vrhu
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  41. Pogledajte sta vam izlazi na vrhu
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  44. Pogledajte sta vam izlazi na vrhu
  45. Pogledajte sta vam izlazi na vrhu
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  50. Pogledajte sta vam izlazi na vrhu
  51. Pogledajte sta vam izlazi na vrhu
  52. Pogledajte sta vam izlazi na vrhu
  53. Pogledajte sta vam izlazi na vrhu
  54. Pogledajte sta vam izlazi na vrhu
  55. Pogledajte sta vam izlazi na vrhu
  56. Pogledajte sta vam izlazi na vrhu
  57. Pogledajte sta vam izlazi na vrhu
  58. Pogledajte sta vam izlazi na vrhu
  59. Pogledajte sta vam izlazi na vrhu
  60. Pogledajte sta vam izlazi na vrhu
  61. Pogledajte sta vam izlazi na vrhu
  62. Pogledajte sta vam izlazi na vrhu
  63. Pogledajte sta vam izlazi na vrhu
  64. Pogledajte sta vam izlazi na vrhu
  65. Pogledajte sta vam izlazi na vrhu
  66. Pogledajte sta vam izlazi na vrhu
  67. Pogledajte sta vam izlazi na vrhu
  68. Pogledajte sta vam izlazi na vrhu
  69. Pogledajte sta vam izlazi na vrhu
  70. Pogledajte sta vam izlazi na vrhu
  71. Pogledajte sta vam izlazi na vrhu
  72. Pogledajte sta vam izlazi na vrhu
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  74. Pogledajte sta vam izlazi na vrhu
  75. Pogledajte sta vam izlazi na vrhu
  76. Pogledajte sta vam izlazi na vrhu
  77. Pogledajte sta vam izlazi na vrhu
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