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ピーポーズ株式会社  © 2008 Amazon Kindle にまつわる 大きな話と等身大の話 ピーポーズ株式会社 代表取締役 今泉大輔
自己紹介的なもの ピーポーズ株式会社  © 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ピーポーズ株式会社  © 2010 大きな話
Kindle は確かに売れている ピーポーズ株式会社  © 2010 2009 のホリデーシーズンにおいて、 Kindle が 「ウイッシュリスト」登録率第一位、 「ギフトとして送付される商品」第一位、全取扱品中売上第一位 粗っぽく昨年ホリデーシーズンの Kindle 売上を推計  感謝祭~クリスマスの時期には年間小売の 3 割が集中  ->  アマゾンの年間売上は 245 億ドル( 2009 年 12 月期)  ->  約 5 割( 122.5 億ドル)が米国の売上  ->  売上第一位商品が占める割合を 5 %と仮定すると  ->   約 1 億 8,000 万ドル( 180 億円)    2.5 %としても ->   約 9,000 万ドル( 90 億円)
Kindle 版の売上のすごい伸び ピーポーズ株式会社  © 2010 リアルな書籍が 1,000 部売れると、 Kindle 版が 350 部売れる という意味 ( 1/28 付四半期決算発表では、 “ Kindle 版が 600 部” に増加) 2009 年 2 月 機能強化した Kindle 2 を発売 2009 年 5 月 ,[object Object],[object Object],[object Object]
その他の数字など  ピーポーズ株式会社  © 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kindle 以外の端末ではあまり電子書籍が売れない。 ソニーの電子書籍端末を含めて、   iPod vs  その他 MP3 プレイヤー の図式になりつつある。
端末だけで優劣は決められない ピーポーズ株式会社  © 2010 並べて置くとこんな感じ Sony Reader Apple iPad Amazon Kindle 2 昨年のホリデーシーズンにはかなり売れた 電子書籍として期待する向きが多い すでに大御所 ,[object Object]
なぜ、 Kindle が図抜けて強力なのか? ,[object Object],[object Object],[object Object],[object Object],[object Object],既存の版元 個人出版 Amazon Kindle その他 Apple IPad Sony Reader  Amazon.com Apple iTunes Book store その他 コンテンツ プロバイダー 流通チャネル 電子書籍 端末 三者の力関係のイメージ 多読する人はどうしてもここでしょう
印税 35% の個人出版プラットフォーム ピーポーズ株式会社  © 2010
等身大の話
ものを書いて食ってる人たちのことが気になる ,[object Object],[object Object],[object Object],[object Object],[object Object],ピーポーズ株式会社  © 2010
数千人の自分のファンがいれば、 Amazon/Kindle で食える。 How? ,[object Object],[object Object],[object Object],ピーポーズ株式会社  © 2010 リアルイベント/顧客限定ライブ/見学会/ワイン会/短期旅行などなど +

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  • 1. ピーポーズ株式会社 © 2008 Amazon Kindle にまつわる 大きな話と等身大の話 ピーポーズ株式会社 代表取締役 今泉大輔
  • 2.
  • 3. ピーポーズ株式会社 © 2010 大きな話
  • 4. Kindle は確かに売れている ピーポーズ株式会社 © 2010 2009 のホリデーシーズンにおいて、 Kindle が 「ウイッシュリスト」登録率第一位、 「ギフトとして送付される商品」第一位、全取扱品中売上第一位 粗っぽく昨年ホリデーシーズンの Kindle 売上を推計  感謝祭~クリスマスの時期には年間小売の 3 割が集中  ->  アマゾンの年間売上は 245 億ドル( 2009 年 12 月期)  ->  約 5 割( 122.5 億ドル)が米国の売上  ->  売上第一位商品が占める割合を 5 %と仮定すると  ->   約 1 億 8,000 万ドル( 180 億円)    2.5 %としても ->   約 9,000 万ドル( 90 億円)
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. 印税 35% の個人出版プラットフォーム ピーポーズ株式会社 © 2010
  • 11.
  • 12.