Night life in Vietnam: How do Vietnamese hang out? Find more at: http://www.di-onlinesurvey.com/

1. MAY 2015
DI-MARKETING
STUDY ABOUT VIETNAMESE’
NIGHT LIFE

2. 2
NIGHT HANGING-OUT IS A NORMAL ACTIVITY IN VIETNAMESE
PERSPECTIVE
What is your opinion about night going out?
N=1447
10%
22%
9% 11% 12%
6%
26%
5% 4%
6%
81%
52%
82% 81%
81%
3% 0%
4% 3% 1%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total Under 16 16-25 26-30 Over 30
Good
Normal
Bad
No idea

3. 3
HOWEVER, ABOUT 40% PEOPLE STILL WORRY ABOUT BAD
JUDGEMENT FROM OTHERS
Do care other judgments about hanging out at night?
N=1447
60%
65%
54%
46%
81%
46%
53%
40%
35%
46%
54%
19%
54%
47%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Others
Yes
No

4. 4
AROUND 1/3 VIETNAMESE HANG OUT AT NIGHT 2-4
TIMES/WEEK
How often do you going out at night?
N=1447
6%
13%
4% 4%
11%
18%
52%
18% 18%
17%
20%
17%
22% 21%
15%
20% 17% 21%
28%
30%
13%
33% 30%
25%
4% 4% 4% 4% 3%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Under 16 16-25 26-30 Over 30
Everyday
5-6 times/
week
2-4
times/week
Once/ week
2-3 times/
month
Once/ month
I don’t hang
out at night 6% 6% 4%
11%
2% 0%
6%
18% 21%
14%
21%
7% 14%
17%
20%
20%
21%
14%
7%
25%
21%
20% 19%
26%
21%
23%
29% 18%
30% 30%
28%
29%
53%
32%
30%
4% 3%
5%
4%
5%
2% 1% 2% 7% 4%
Total
HoChiMinh
Hanoi
HaiPhong
DaNang
CanTho
Other
Everyday
5-6 times/
week
2-4 times/week
Once/ week
2-3 times/
month
Once/ month
I don’t hang out
at night
Under 16 years old group hangs out at
night least comparing with others
More than a half of people live in
Da Nang city hanging out 2-4 times/week

5. 5
VIETNAMESE USUALLY HANG OUT AFTER 7-8 PM
What time do you usually go out at night?
N=1354
7% 8% 8% 16%
5%
0%
6%
11% 11%
13%
16%
5%
0%
11%
23% 19%
33%
32%
17%
11%
27%
36%
34%
31%
32%
69%
46%
40%
18%
24%
9%
4% 5%
43%
14%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total Ho Chi Minh Hanoi Hai Phong Da Nang Can Tho Other
After 6 pm
After 7 pm
After 8 pm
After 9 pm
After 10 pm
After 11 pm
After 12 pm

6. 6
…AND BACK HOME AFTER 10-11 PM
What time do you usually come back home after night going-out?
N=1354
15% 19%
12%
16%
2% 0%
12%
24%
27%
27% 20%
17%
18%
15%
34%
30% 40%
32%
48%
39%
35%
18%
15%
14%
20%
29%
36% 25%
5% 5% 3%
8%
0%
4%
8%
4% 4% 3% 4% 2% 4% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grand Total Ho Chi Minh Ha Noi Hai Phong Da Nang Can Tho Other
After 7 pm
After 8 pm
After 9 pm
After 10 pm
After 11 pm
After 12 pm

7. 7
GO EATING IS THE MOST FREQUENT ACTIVITY OF
HANGING OUT AT NIGHT
What do you usually do when going out at night?
N=1354
6%
9%
17%
20%
22%
24%
25%
40%
46%
59%
60%
64%
72%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Go to motel/ hotel
Others
Go to bar/ beer club/ pub
Watch play
Go to music festival
Live Music coffee lounge
Go to events
Drink beer at the street
Go shopping with friends
Go for drinks ( coffee, smoothies, milk tea etc)
Watch movie at movie theater
Go around the city
Go eating

8. 8
GO FOR DRINKS IS THE MOST FAVORITE ACTIVITY AT NIGHT
What is the most favorite activity when you go out at night?
N=1354
1%
1%
1%
2%
2%
3%
6%
6%
12%
13%
15%
16%
23%
0% 5% 10% 15% 20% 25%
Others
Go to music festival
Go to motel/ hotel
Watch play
Live Music coffee lounge
Go to events
Go shopping with friends
Go to bar/ beer club/ pub
Drink beer at the street
Go around the city
Watch movie at movie theater
Go eating
Go for drinks ( coffee, smoothies, milk…

9. 9
VIETNAMESE PREFER HANGING OUT AT NIGHT WITH FRIENDS
THE MOST
Who you usually go out at night with?
N=1354
2%
13%
13%
17%
49%
76%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Others
My children ( son/ daughter)
Parents
Siblings
Partner/ husband / wife
Friends

10. 10
FRIEND ENTICEMENT IS THE MAIN REASON FOR HANGING OUT
AT NIGHT
Please choose reasons why do you go out at night?
N=1354
1%
3%
12%
14%
24%
29%
30%
45%
47%
51%
0% 10% 20% 30% 40% 50% 60%
I don’t go out at night
Others
Places I wanna go just open at night
Have nothing to do
Hold small party when I have good news
Have free times at night
Go dating with my boy friend/girl friend
Relax and release stress
To go around the city for fun
My friends entice me

11. 11
$5-$15 IS THE MOST FREQUENT SPENDING AMOUNT FOR
HANGING OUT AT NIGHT
How much money do you usually spend for going out at night?
N=1354
7% 7% 5% 4%
10%
3% 2% 3%
12%
2%
3%5% 5% 6%
4%
2%
5%
11% 13% 10%
20%
10%
4%
8%
20% 22%
20%
12%
2%
11%
21%
41%
41%
42%
36%
63%
50%
35%
14% 11% 13% 12%
20%
36%
18%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Ho Chi
Minh
Hanoi Hai Phong Da Nang Can Tho Other
Under $5
From $5 to $15
Over $15 to $25
Over $25 to $50
Over $50 to $100
Over $100
I dont remember
People live in Hai Phong city spend more money than others for
hanging out

12. 12
VIETNAMESE PERSPECTIVE ABOUT HANGING OUT AT NIGHT
IS CHANGING AND BECOME MORE EASY GOING
98% people let their children/family members go out at night even
though there are some restriction about timing
How is your parents/family members response when you want to hang out at night?
N=1354
2% 2% 2% 4%
6% 6% 9%
4% 2%
7%
5%
7% 8%
7%
11%
2%
6%
37% 35%
41%
39%
37%
25%
38%
48% 49%
41%
46%
58%
68%
47%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total Ho Chi
Minh
Hanoi Hai Phong Da Nang Can Tho Other
Can go but limit the time (
come back early)
Neutral
Just can go some certain
days of the week ( eg.
weekends)
Just on special occasions (
eg.birthdays, holidays)
Totally forbid

13. 13
BESIDE ROBBING ISSUE, VIETNAMESE DO CARE ABOUT THEIR
PARENTS FEELING WHEN THEY HANG OUT AT NIGHT
For night hanging out, what do you worry about?
N=1354
2%
10%
12%
15%
15%
25%
33%
67%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Others
Police
Curfew at the rented place
Bad judgement from neighbors
No one open the door
Harrasment
Parents are not happy
Robber

14. 14
CONTACT US
• Japan & Taiwan:
o Address: 3 Chome-2-6 Kasumigaseki, Chiyoda, Tokyo 100-0013, Japan
o Contact person: Mr. Hideyuki Kato (CEO)
o Email: hideyuki.kato@di-mktg.com
o Contact number: +81 3-5532-3200
• Vietnam:
o Address: 9-15, Vincom center, 45A Ly Tu Trong, Ben Nghe ward, District 1,
Ho Chi Minh City, Vietnam
o Contact person: Mr. Ho Hai Dang (Manager - DI Marketing)
o Email: dang.hohai@di-marketing.com.vn
o Contact number: +84 902-73-9944
• Thailand:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Ms. Woon Khiaozen (Manager - DI Marketing)
o Email: woon.k@di-mktg.com
o Contact number: +66 092-282 7992

15. 15
CONTACT US
• Singapore, Indonesia, Malaysia:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Hendry Pratama (Manager - DI Marketing)
o Email: pratama.hendry@dreamincubator.com.sg
o Contact number: +65 6671 9290 | +65 8518 3870
• India:
o Address: 30 Raffles Place, #19-02 Chevron House, Singapore 048622
o Contact person: Mr. Sujit Kunte (Regional representative)
o Email: kunte.sujit@dreamincubator.com.sg
o Contact number: +65 9127 7654

16. 16