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Social Tools for Research & Collaboration [2005]

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This is an old presentation, made at Reboot 7.0 in Copenhagen in 2005. Early explorations into the use of social media tools like Blogs and Wikis in collaborative projects and in research. Based on my own experiences as an accidental digital activist and an ethnographer

Publicado en: Tecnología, Empresariales
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Social Tools for Research & Collaboration [2005]

  1. 1. social tools for research & collaboration june 10-11 reboot 7.0 copenhagen
  2. 9. <ul><li>no electricity </li></ul><ul><li>no telephones </li></ul><ul><li>no newspapers </li></ul><ul><li>YET 5 cell phones </li></ul>in the dark ….
  3. 10. beaming pictures and sounds live from the village
  4. 11. <ul><li>teams are collaborating globally </li></ul><ul><li>we need tools that enable us to forget physical </li></ul><ul><li>and cultural boundaries exist </li></ul><ul><li>challenges : </li></ul><ul><li>developing common ‘brainspace </li></ul><ul><li>understand process & motives of emergence manifest </li></ul><ul><li>in social behaviour and media </li></ul>
  5. 12. social tools foster collaboration & community …
  6. 13. december 26, 2004 a massive earthquake and resulting tsunamis in the Indian Ocean devastated many countries in South-East and South Asia
  7. 20. Nature's force, while tragic, stimulated an almost immediate response and outpouring of help nature's force, while tragic, stimulated an almost immediate response and outpouring of help through the internet
  8. 23. no crisis on this scale will ever be handled again without sms , blogs , and wikis social tools will become a natural extension of rapid adaptation to chaotic conditions
  9. 24. technology with heart
  10. 25. a living document from blog > sub-blogs > wiki
  11. 27. cooperation and interdependence
  12. 29. communication and information flows communication and information flows
  13. 30. a decentralized self-organizing system
  14. 32. “ I think your 'blog' was more of a tributary to that big pond. It was a tributary to a larger river, then a lake,then an ocean. Like the source from a rich, minerally-charged fountainhead, the news of this font spread, and those who heard it, swam upstream, bringing others with them. And so the flow reversed somewhat, source being fed by recipient. It was a resource that many could tap into. And, much like chaos, it is often said that water 'finds a way', and a leak is often positioned way beyond its origins.&quot; James Straffon, Designer Picture here too ?
  15. 33. social tools for research… …many more opportunities
  16. 34. blogs in market research “ In the marketing research context, blogs are a disruptive technology. Instead of having to generate data by way of surveys or focus groups with whatever artifacts the process introduces, blogs provide direct visibility into customers. Instead of having to connect potentially artificial samples back to the actual market, now you have to filter real market behavior, interpret it, and make sense of it.” Jim McGee, Director Huron Consulting Group
  17. 35. “ the growing popularity of blogs and other online forums has prompted companies to pay more attention to what is being said about them on the Internet, and has given rise to a new kind of market research aimed at finding useful information in the sea of online chatter. “ Wall Street Journal web-monitoring as a research tool…
  18. 36. blogs as playgrounds for testing ideas…
  19. 38. from Japan - a research paper by Daisuke Okabe : “ camera phones enable an expanded field for chronicling and displaying self and viewpoint to others in a new kind of everyday visual storytelling...... ” <ul><li>many advantages… </li></ul><ul><li>quicker, cheaper </li></ul><ul><li>real life and real time – tool fits into their ‘culture of use’ </li></ul><ul><li>no researcher bias - the subject is the researcher  </li></ul><ul><li>easy to transmit via email or post on blogs </li></ul><ul><li>flick’r- like applications, image tags </li></ul>the subject is the researcher…
  20. 39. blogs and social networks help build jazz communities so rich in content - a researcher’s dream come true …
  21. 42. <ul><li>unique opportunity to use a blog …. </li></ul><ul><li>corporate ethnography </li></ul><ul><li>teams in the US and India </li></ul><ul><li>US team need to ‘see’ and ‘hear’ </li></ul><ul><li>Indian team to understand the client’s perspectives </li></ul>
  22. 43. <ul><li>be part of a learning journey on next generation tools </li></ul><ul><li>more dialogue : more jazz play – feed off each other </li></ul><ul><li>one space : one-stop shop </li></ul><ul><li>for the project </li></ul><ul><li>accelerate speed and </li></ul><ul><li>efficiency to bring concepts </li></ul><ul><li>to market successfully </li></ul>how we pitched it…
  23. 44. <ul><li>change the way we work, engage you with these tools </li></ul><ul><li>a short prototyping experiment – 2-3 months ? </li></ul><ul><li>client to commit approvals and time </li></ul><ul><li>longer term – explore the potential for </li></ul><ul><li>using these tools internally on other projects </li></ul><ul><li>and later, client may want to set up a corporate blog  </li></ul>call to action…
  24. 46. <ul><li>skype </li></ul><ul><li>wikis </li></ul>other social tools used…
  25. 47. client feedback… “ we now forget boundaries exist!” <ul><li>creative playground </li></ul><ul><li>immediacy, spontaneity, flow </li></ul><ul><li>efficiencies – communication, time costs </li></ul><ul><li>learning journeys </li></ul>
  26. 48. news aggregators tagging with flickr, voip / skype / IM podcasting, skypecasting some other tools with applications for research
  27. 49. summing up … social tools melt cultural boundaries people pick up the tools that are around them to meet human needs. strong human needs drive these emergent behaviors the challenge for research is to reveal and understand the motives and the process of emergence, as seen through social behavior and media
  28. 50. wish list : integration – cell phone, audio-video recording and transcription location awareness– disaster management, field teams video flickr, video skype
  29. 51. thank you