xerox market

1. Brought By
Dinesh Kurmi
ITM Warangal

2. Loss of market in small medium enterprise.
Lack of advertisements.
High prices of document device

3. To understand the current scenario in the
corporate world.
To make understand the system through which
the cost can be cut down to its maximum.
To create awareness regarding the XEROX Multi-
Function Devices to various companies.
To make them understand the advantages of
centralized printing.

4. Sample size
125 Research method
samples
Survey
method Sampling method
Simple random
sampling

6. The percentage of brand multi-function devices
used in market.
Brands of MFD
4%
2%
4% 11%
xerox
hp
samsung
cannon
79%
others

7. The percentage of brand Scanners used in
market
Brands of scanner
2%
17%
xerox
12%
hp
cannon
69% others

8. The percentage of brand printers used in market
Brands of printer
1%
11% xerox
8%
hp
8%
samsung
cannon
72% others

9. The percentage of brand copier used in market
Brands of coppier
2%
11%
18% xerox
4% hp
samsung
cannon
others
65%

10. The percent of satisfaction level in market by
existing document machine
Satisfaction level
1%1% very satisfied
8%
satisfied
neither satisfied nor
dissatisfied
dissaisfied
90%

11. The percentage of factors affecting buying
decisions in market
Factors affecting buying decisions
24%
quality
price
76%

12.  After sales services of Xerox is very bad.
 High cost of machines & copiers.
 Lack of proper promotions.
 Lack of R & D facilities
 Unable to cope up with current market situation.

13. • Reducing the prices of document machines.
• Focus on after sale service.
• Proper marketing strategies with promotions are
needed.
• Working of R&D department.
• Push strategy should be adapted by Xerox.