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LRC training 09262013

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LRC training 09262013

  1. 1. Dinica Quesada, OEA Communications Specialist,
  2. 2. 2nd 11th most visited site in the country behind Google 3rd 56th 15th
  3. 3. Building Community Support  Increase awareness of specific OEA initiatives  Build / Reinforce OEA’s reputation as proactively working to improve schools and advocating for the right of every child to a high quality public education  Build / Reinforce public perception of OEA as the preeminent source on education policy and issues  Enhance understanding of the union’s activities and services Mobilization & Organizing  Gain volunteers and activists  Move activists to take action
  4. 4. TWITTER  Connect with like-minded organizations  Connect with the media  Provide real-time updates BLOGS  Publicize your expertise  Advance your issues or educate people  Tell stories about your day-to-day work  Promote your website
  5. 5. YOUTUBE  Host videos  Create content for website and Facebook  Follow others PINTEREST  Drive traffic to your website and blog  Become the go-to-source for information  Crowd-source for content
  6. 6. FACEBOOK  Increase feedback and discussion  Drive traffic to your website and blog  Spread information  Attract event attendees  Get people to take action  Attract donations  Build a community – increase members’ connection to your association
  7. 7. To reach the most people you have to play into Facebook’s newsfeed algorithm, and you can do that two ways:  Post rich content like photos, videos, and links.
  8. 8.  Get people to engage with your content. The more often people interact with your page, the more often Facebook will show your content to them.
  9. 9. It bears repeating: Post tons of images!  Make a graphic out of information instead of just typing it in the status update. Simply overlay the info in big, bold text over a relevant image or a plain colored background.  Find cartoons about education  Take behind-the-scenes pictures of your members and events Try or Picasa.
  10. 10.  Create memes — you can do it quickly on
  11. 11.  Publish infographics. Publish a chart or graph with data your members would care about
  12. 12.  Publicize events and programs  Share videos  Share tools & tips  Use petitions and other easy calls to action.  Message discipline! Make sure all posts, even the fun ones, further your association’s overall message.  Make posts very short. If your info is long/complicated, link to more information. (Note: Keep your website current — website and social media go hand in hand)  Be positive.  Be informal and use organizing language. Posts with selfreferential words like ―I‖ and ―we‖ tend to get more likes.
  13. 13.  Posts published on Saturdays and Sundays get more likes than those posted during the week.  Content posted later in the day get more likes and shares — likes peak around 8PM EST, while shares peak around 6PM EST.  Deliberate pacing gets more attention.  Facebook pages versus groups: no data with groups/no privacy with pages
  14. 14. From Education Minnesota, Adapted from U.S. Air Force
  15. 15.  How to Get More Likes, Comments and Shares on Facebook:  Facebook for Nonprofits: Your Questions Answered [Speakeasy #18]:  VIDEO: 5.5 Best Practices for Unions using Facebook:  Your burning questions (& our answers) on Facebook metrics and strategy!:  Social Media Tips on Pinterest: