Internet of People is a new computing paradigm designed to enable Smart Sustainable Places which follow Social Good principles Smart Sustainable Places = IoT + Big Data + Blockchain + People Participation through CO-PRODUCTION

1. 1/35
Internet of People: towards a Human-
centric computing for Social Good
JAKIN-MINA 2021, Jakiunde, Vitoria-Gasteiz, 17 de Diciembre de 2021
Dr. Diego López-de-Ipiña González-de-Artaza
dipina@deusto.es
http://paginaspersonales.deusto.es/dipina
http://www.morelab.deusto.es
@dipina

2. 2/35
Abstract
Internet of People is a new computing paradigm
designed to enable Smart Sustainable Places which
follow Social Good principles
Smart Sustainable Places =
IoT +
Big Data +
Blockchain +
People Participation through CO-PRODUCTION

3. 3/35
Social Good
• A social good is something that benefits the largest number of
people in the largest possible way, such as clean air, clean
water, healthcare, and literacy.
– Also known as "common good," implies a positive impact on
individuals or society in general.

4. 4/35
Tech for Good
• Technology used to tackle major problems for
society and the environment to enable better
products and services that help meet people's
needs and protect our planet.

5. 5/35
Defining Smart Places
• Smart City is a place where urban services are
improved in efficiency by applying ICT, for the
benefit of its inhabitants and economic
development
• Smart Territories innovative geographic areas,
able to build their own competitive advantages
taking into account their context
• Smart Places→ balance among economic
competitiveness, social cohesion, innovative
creativity, democratic governance and
environmental sustainability
– Satisfying the basic and self-fulfilment needs in
the Maslow pyramid

6. 6/35
What is a Smart Sustainable Place?
A smart sustainable place is an innovative place that
uses information and communication technologies
and other means to improve quality of life, efficiency
of territorial operation and services, and
competitiveness, while ensuring that it meets the
needs of present and future generations with respect
to economic, social and environmental aspects
https://itunews.itu.int/en/5215-What-is-a-smart-sustainable-city.note.aspx

7. 7/35
• A new computing paradigm where humans & their personal
devices are not seen merely as end users of applications but
become active elements of the Internet
– IoP promoting technologies seek more effective collaboration and
behaviour change of citizens and devices aiding processes where they
intervene
– People’s personal devices and surrounding environmental objects easily
become their proxies in the cyber world, in addition to acting as a
fundamental tool to sense and change the physical world
Internet of People (IoP)
Hybrid
Intelligence
Human
Behaviour-
change
Citizen
Science
Human in the Loop &
Semantic Interoperability
Sentient
Things
Internet
of
People
Situated IoT & Engaging
Interaction

8. 8/35
Smart City Application Examples
In all cases, Technology always to the service of people!!

9. 9/35
Building Smart and Sustainable Spaces
through IoT, Big Data & People Engagement

10. 10/35
What is Internet of Things (IoT)?

11. 11/35
6 facts about IoT
1. IoT is the term used to describe any kind of application that
connects and makes “things” interact through the Internet
2. IoT is a communication network connecting things which have
naming, sensing and processing abilities
3. IoT is the next stage of the information revolution, i.e. the inter-
connectivity of everything from urban transport to medical devices
to household appliances
4. Intelligent interactivity between human and things to exchange
information & knowledge for new value creation
5. IoT is not just about gathering of data but also about the analysis
and use of data
6. IoT is not just about “smart devices”; it is also about devices and
services that help people become smarter

12. 12/35
Sensors

13. 13/35
Connectivity

14. 14/35
People & Process

15. 15/35
Personal data: SmartWatch & Health-
promoting Data Devices

16. 16/35
Smarter Interaction with the World

17. 17/35
IoT Key Components

18. 18/35
Tsunami of Data
• 90% of the world’s data
was created in the last two
years
• 80% of enterprise data is
unstructured
• Unstructured data growing
2x faster than structured

19. 19/35
Personal Data
• Defined as "any information
relating to an identified or
identifiable natural person
("data subject")".

20. 20/35
Big Data & IA

21. 21/35
Data: the "manna" of Artificial
Intelligence
• The more data that is created, the better understanding and
wisdom people and machines can gain.

22. 22/35
Artificial
Intelligence

23. 23/35
AI enables Data Analytics

24. 24/35
Hybrid Intelligence (HI)
• Hybrid Intelligence (HI) is an approach for combining
human and machine intelligence for decision
making and data gathering
– human ability to express and deal with complexities
– automation, availability & accuracy provided by machines

25. 25/35
From Broad Data to Broad Knowledge

26. 26/35
Blockchain: decentralised web

27. 27/35
Blockchain

28. 28/35
IoP: Human-centric Computing
• IoP entails mixing Human Collaboration & Disruptive Technologies
– Continuous engagement of people in Intelligent Environments is hard!!!
• Self-motivation does not last for long
• Past techniques like gamification partly work
• Clear benefits must be spotted by users to keep using those services
• Not enough with the traditional resource efficiency approach of
Smart Spaces initiatives
– Only possible by user-driven and -centric innovation:
• People should be heard, involved → EMPOWERED!
– Services to enhance the experience and interactions of the person, by taking
advantage of the space infrastructure
• The information generated in the interactions of people & spaces must be
linked and processed

29. 29/35
How do we engage People?
• Crowdsourcing is appealing but requires (moderation
+ automatic quality assessment) and continuous high
involvement
• Gamification might be fun, but serious continued
engagement requires incentives
• End users are usually initially motivated, but their
contributions are diminished in time:
– Receiving no feedback is discouraging
– If the benefit is not clear or reward immediate →
eventually user contributions diminish

30. 30/35
Deusto Social Coin
• DSC aims to incentivize University of Deusto’s community to adopt more
sustainable living habits which contribute towards UN’s Sustainable
Development Goals (SDG)
• Deusto Social Coin – roles and features:
– Administrative organization (social coin minter) is concerned with social
reputation by promoting adoption of social good aims
– Campaign organizers launch campaigns promoting Sustainable Development
Goals according to an organization’s aims
– Campaign participants fulfil actions associated to campaigns which are traced
and rewarded
– Community members (participants) may use the gained credit to purchase
products within the university or transfer credit to other users.
• Exemplary good behaviour collaborative processes:
– enhancing recycling in the cafeteria
– enhancing active mobility among university’s community members

31. 31/35
Challenge 1: Data Privacy

32. 32/35
Challenge 2: Transparent AI & Algorithms
• Despite AI’s enormous potential for economic and social
good, there are questions and concerns on how AI makes
decisions:
– What information does it use?
– Is it objective and fair or is it biased?
– And how can we find out?
• Guiding principles for trust and transparency to shape how we
develop and deploy AI
1) AI systems must be transparent and explainable
2) AI’s purpose is to augment & complement human intelligence
• Bias in AI must be avoided, since it influences
recommendations in sensitive areas – job recruitment, court
decisions and more.

33. 33/35
Challenge 3: Human & Machine
Collaboration + Behaviour Change
• Emergence of increasingly intelligent objects & spaces
• People are increasingly better informed and stimulated to
improve their interactions with their environment
• Essential bidirectional interaction / feedback between
objects and people
– Objects at the service of people, but people must also learn and
adapt their behaviour, accordingly

34. 34/35
Heading towards Metaverse

35. 35/35
I have a dream … human-centric
smart sustainable spaces
• IoP-powered Smart Sustainable Spaces must ensure social
equity, economic viability and environmental sustainability,
enabled by:
– IoT: Smart Objects adapting to people and educating people
– Privacy-aware and bias-preventing data-driven transparent and
explainable AI
– True collaboration among Machines & Humans mediated by
trustworthy and rewarding mechanisms (Blockchain)
• Will Metaverse enable fruitful collaborations among Human
and their physical/virtual spaces populated with increasable
intelligent devices?

36. 36/35
Internet of People: towards a Human-
centric computing for Social Good
JAKIN-MINA 2021, Jakiunde, Vitoria-Gasteiz, 17 de Diciembre de 2021
Dr. Diego López-de-Ipiña González-de-Artaza
dipina@deusto.es
http://paginaspersonales.deusto.es/dipina
http://www.morelab.deusto.es
@dipina