1. Keeping Ebook
Metadata On Track
Ralph.Coviello@Bowker.com

2. 1

3. 2
Agenda
 Assigning Unique ISBNs
 Formats via ONIX
 Cover Images
 Related Items
 Pub Date Challenges
 Prices
 Getting data to Bowker
 Key Takeaways
 Questions

4. 3

5. Digital ISBN Rules to Remember
content + print format
= unique ISBN
content + file format +
usage rights
= unique ISBN
PDF for library use
perpetual access
multiple use
limited printing
EPUB
sold by retailer to single
consumer

6. ISBNs for Different Formats
PDF EPUB

7. ISBNs for Enhanced Ebooks
Enhanced eBooks = unique ISBN

8. Shared ISBNs
vendor <> unique ISBN (but is allowed)
pricing <> unique ISBN (but is allowed)
Retailer A sells at $15.95
Retailer B discounts to $9.95
Retailer C tests at $3.95 for 30 days, then $15.95

9. Third Party ISBNs
Publisher
EPUB
Reformat for
particular
device
Printing
restrictions
put on
library
edition
Unique
ISBN
No printing
restrictions
on
consumer
edition
Unique
ISBN
Guidelines
• Link new ISBNs to publisher supplied ones
• Maintain publisher metadata for consumers
• Provide sales feedback using original ISBN

10. 9

11. EPUB Format via ONIX
<productidentifier>
<b221>15</b221>
<b244>9781453287644</b244>
</productidentifier>
<b012>DG</b012>
<b014>EPUB</b014> (optional, describes format)
<b211>029</b211> (mandatory, code 029=EPUB)
<b212>2</b212> (optional, EPUB version no.)
<b214>06</b014> (optional, code 06=OEBPS)
<b213>Open Ebook Format</b213> (optional,
describes file structure)
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12. PDF Format via ONIX
<productidentifier>
<b221>15</b221>
<b244>9781497639256</b244>
</productidentifier>
<b012>DG</b012>
<b211>002</b211> (mandatory)
<b214>02</b014> (optional, code02=PDF)
<b213>Acrobat Ebook Reader</b213>(optional,
describes file structure)
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13. Ebook Cover Images
12

14. Submit via FTP
13

15. Submit via ONIX
<ProductIdentifier>
<ProductIDType>15</ProductIDType>
<IDValue>9789027217356</IDValue>
</ProductIdentifier>
<ProductForm>DG</ProductForm>
<Title>
<TitleType>01</TitleType>
<TitleText textformat="02">&#39;Yvain&#39;
dans le miroir</TitleText>
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<MediaFileLink>https://benjamins.com/covers/475_jpg/9789027217356.jpg
</MediaFileLink>

16. Watch for Errors
<productidentifier>
<b221>15</b221>
<b244>9780440339496</b244>
</productidentifier>
<b012>DG</b012>
<b211>029</b211>
<title>
<b202>01</b202>
<b203>Look at the Birdie</b203>
</title>
<mediafile>
<f114>04</f114> (code 04=Image: Front Cover)
<f115>03</f115> (code 03=JPEG)
<f116>06</f116> (code 06=Filename)
<f117>9780440339496.jpg</f117>
</mediafile>
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17. 16

18. Send Metadata for Each Format
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<relatedproduct>
<productidentifier>
<b221>15</b221>
<b244>9780307273062</b244>
</productidentifier>
<b012>DG</b012>
</relatedproduct>

19. Cross Reference All Formats
18
Print
Ebook
Audio

20. Related Item Composite
<productidentifier>
<b221>15</b221>
<b244>9780307271679</b244>
</productidentifier>
<b012>DG</b012>
</relatedproduct>
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<productidentifier>
<b221>15</b221>
<b244>9780307273062</b244>
</productidentifier>
<b012>BB</b012>
</relatedproduct>

21. Usage- Top Chart
PRINT EBOOK

22. Consistency Easy on New Publications

23. Digitizing Older Titles Gets Confusing
Print Publication Date
<PublishingStatus>04</PublishingStatus>
<PublicationDate>19980916</PublicationDate>
<CopyrightYear>1998</CopyrightYear>
Digital Publication Date
<b394>04</b394>
<b003>20150202</b003>
<b087>2015</b087>
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24. What Pub Date Do You Use?
• Print publication date
• Ebook publication date
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25. Prices
24

26. Retail Price with Discount Code
<price>
<j148>01</j148> (code 01=RRP excluding tax)
<discountcoded>
<j363>02</j363> (code 02=Proprietary code)
<j364>096</j364> (actual discount code)
</discountcoded>
<j151>6.99</j151> (price)
<j152>USD</j152> (currency)
<j161>20140712</j161> (price date)
</price>
Best Practices require price on all items
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27. Retail Price with World Sales Rights
<price>
<j148>01</j148>
<j151>27.95</j151>
<j152>USD</j152>
<j303>WORLD</j303> (code for geographic area)
</price>
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28. Agency Price with Individual Sales Rights
<price>
<j148>41</j148> (mandatory)
<j151>6.99</j151>
<j152>USD</j152>
<b251>AS</b251> (code for geographic area)
<b251>FM</b251>
<b251>GU</b251>
<b251>MP</b251>
<b251>PR</b251>
<b251>PW</b251>
<b251>UM</b251>
<b251>US</b251>
<b251>VI</b251>
</price>
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29. Library pricing example
<price>
<j148>01</j148>
<j261>06</j261> (code 06=Corporate Price)
<j151>23.74</j151>
<j152>USD</j152>
<j303>WORLD</j303>
<j161>20140717</j161>
</price>
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30. Delivering Metadata to
Bowker
Insert
Image
Here
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31. MyIdentifers.com
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32. 31
Excel

33. 32
ONIX

34. Key Takeaways
• Current industry practices
• Ebook metadata best practices
• Bowker product insight and submission processes
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35. BISG and Best Practices
34
• BISG’s Policy Statement on the Identification of Digital Products
http://www.bisg.org/what-we-do-4-150-pol-1101-best-practices-for-identifying-digitalproducts.
Php
• BISG Product Metadata Best Practices
https://www.bisg.org/publications/best-practices-product-metadata
• BISG’s Roadmap of Identifiers
http://www.bisg.org/what-we-do-18-32-roadmap-of-identifiers.php

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37. About Bowker
Bowker is the world’s leading provider of bibliographic
information and management solutions designed to help
publishers, booksellers, and libraries better serve their
customers. Creators of products and services that make
books easier for people to discover, evaluate, order, and
experience, the company also generates research and
resources for publishers, helping them understand and
meet the interests of readers worldwide. Bowker, a
ProQuest affiliate, is the official ISBN Agency for the United
States and its territories and is headquartered in New
Providence, New Jersey with additional operations in
England and Australia.
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