Accelerate Innovation: Learn why it matters and how it’s done.
Design Thinking can be used to design products, user experiences, corporate strategy or public services… Innovation Games, whose primary intent is not pure entertainment, can be applied to a broad spectrum of areas like training, hiring, generating new ideas, gathering feedback about a product or change management… The list goes on.
An increasing number of organizations have realized the enormous potential of human-centered and playful approach to innovation design and development. The growing success of Agile methods, which put a strong emphasis on people interactions, on fun and on building a creativity-friendly environment, have made Design Thinking and Innovation Games even more popular.
4. Agenda
• How did I get here?
• Intent
• What is going on in the
world?
• Design Thinking
• Projects
• Games
• Feedback
5. How did I get here?
Entrepreneur
AsiaForm, Wholly
Agilist
Agile Coach, Innovation Consultant, Startup
Mentor, Product Owner…
What exites me?
Innovation, Sharing Economy, CryptoCurrencies,
startups Mentoring, Permaculture, Culture
Hacking, Digital Revolution
My job today?
Head of Digital Innovation, Business Developer,
Agile coach
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Thinking from the
perspective of
your current and
potential users
Work together to
develop a range of
creative solutions
Quickly build concepts
in a format that can be
easily shared
Loop back to the users
to ensure offering
solves specific
problems
Design Thinking
Construct a point of
view based on user
needs and insights
16. 16
What is Design Thinking?
Design Thinking is a methodology used by
designers to solve complex problems, and find
desirable solutions for clients.
Design Thinking draws upon logic, imagination,
intuition, and systemic reasoning, to explore
possibilities of what could be, and to create
desired outcomes that benefit the end user (the
customer)
17. 17
Translate observation into insights, insights into
products and services that will improve lives.
Design thinking is an approach that frames
problems creatively and generates innovative
solutions, strategies, systems, paradigms at the
nexus of domains
What is Design Thinking?
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“Most people make the mistake of thinking
design is what it looks like. People think it’s
this veneer — that the designers are handed
this box and told, ‘Make it look good!’ That’s
not what we think design is. It’s not just what
it looks like and feels like. Design is how it
works.” — Steve Jobs
Design for Steve J.
21. 21
Discovery Project
Desk Research
Competitor
Review
Expert Interviews
Stakeholder in-
depth Interviews
Customer
intercepts
Business
Process Analysis
HYPOTHESIS
DESIGN
RESEARCH
INSIGHTS OPPORTUNITIES IDEATION PROTOTYPE
2 Key user
Personas
Multiple
Opportunity
Areas
1 Outlier
Persona
Initial
assumptions
about the users,
the market,
services,
products and
competitors
Empathize Define Ideate Prototype & Test
39. 39
Creative
Organization / Leadership
Embrace experimentation
• Bias toward action
• Experiment = innovate
• OK take risk?
• Build to think and learn
• See pb as opportunities
• “Prototyping is not an ideal but
a core competence”
Radical Collaboration
• Connect people across group
• Help multidisciplinary experts
work together
• Seek external sources: open-
innovation
40. 40
Focus on human
values
• Biases towards physical
interactions
• Is non-hierarchical
Be mindful of process
• Innovation is a process
• Tools to engage
• HCD? Research?
• Innovation Games?
• Prototyping? Testing?
Creative
Organization / Leadership
62. Solve business problems
Understand your customers
needs
Increase empathy for your
customers’ experience
Deliver the right features
Make better strategy
decisions
Improve the effectiveness of
sales and services
Identify the most effective
marketing messages
Uncover breakthrough
opportunities