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1 de 65
EXPLORATORY JOURNEY
INTO
Design Thinking
2
Ice
Breaker
Pick a neighbor
Introduce yourself
And Draw him
2
3
Fear not
the judgment
of your peers
Agenda
• How did I get here?
• Intent
• What is going on in the
world?
• Design Thinking
• Projects
• Games
• Feedback
How did I get here?
Entrepreneur
AsiaForm, Wholly
Agilist
Agile Coach, Innovation Consultant, Startup
Mentor, Product Owner…
What exites me?
Innovation, Sharing Economy, CryptoCurrencies,
startups Mentoring, Permaculture, Culture
Hacking, Digital Revolution
My job today?
Head of Digital Innovation, Business Developer,
Agile coach
6
What’s
going on
in the
World?
7
FasterTec
h
Adoption
Telephone
< Electricity
< Refrigerator
< TV
< Internet
< Smartphone
8
Unicorns
Timeline
Exponential &
combinatorial
9
Living
Services
10
11
Change
the way we
12
Welcome
to
Design
Thinking
Adventure MRI
14
15
Thinking from the
perspective of
your current and
potential users
Work together to
develop a range of
creative solutions
Quickly build concepts
in a format that can be
easily shared
Loop back to the users
to ensure offering
solves specific
problems
Design Thinking
Construct a point of
view based on user
needs and insights
16
What is Design Thinking?
Design Thinking is a methodology used by
designers to solve complex problems, and find
desirable solutions for clients.
Design Thinking draws upon logic, imagination,
intuition, and systemic reasoning, to explore
possibilities of what could be, and to create
desired outcomes that benefit the end user (the
customer)
17
Translate observation into insights, insights into
products and services that will improve lives.
Design thinking is an approach that frames
problems creatively and generates innovative
solutions, strategies, systems, paradigms at the
nexus of domains
What is Design Thinking?
18
“Most people make the mistake of thinking
design is what it looks like. People think it’s
this veneer — that the designers are handed
this box and told, ‘Make it look good!’ That’s
not what we think design is. It’s not just what
it looks like and feels like. Design is how it
works.” — Steve Jobs
Design for Steve J.
Projects
20
Innovation Opportunities3 lenses
used at every step of projects
21
Discovery Project
 Desk Research
 Competitor
Review
 Expert Interviews
 Stakeholder in-
depth Interviews
 Customer
intercepts
 Business
Process Analysis
HYPOTHESIS
DESIGN
RESEARCH
INSIGHTS OPPORTUNITIES IDEATION PROTOTYPE
2 Key user
Personas
Multiple
Opportunity
Areas
1 Outlier
Persona
Initial
assumptions
about the users,
the market,
services,
products and
competitors
Empathize Define Ideate Prototype & Test
Clustering
Personas
25
- Define –
an actionable problem statement
Surprising insight
Meaningful Problem
= Opportunities!
Portable Incubator
27
Design
Sprints
by
28
29
Project
Roadmap
30
31
32
33
34
 Innovation
Roadmap
 Documentation of all
ideas generated
 Disseminate and
share
Innovation Day
Prep Roadmap
Create
 Interview Stakeholders
 Understand business
context & challenges
 Align on goals
 Trend/ Competitive
Reseach
 Inspiration Deck
 Design the innovation
workshops
 Inspiration Deck
Presentation
 Detailed
Discussions
 Creative
problem-solving
sessions
 Innovation
Games
Facilitation
 Present, share and
gather feedback
 Select and
prioritze ideas
Design-Centric
Organizations &
Creative
leadership
Pyramid of
Design Thinking
Practices
37
How do you
strategize?
38
Inside-out ->
<- outside-in
39
Creative
Organization / Leadership
Embrace experimentation
• Bias toward action
• Experiment = innovate
• OK take risk?
• Build to think and learn
• See pb as opportunities
• “Prototyping is not an ideal but
a core competence”
Radical Collaboration
• Connect people across group
• Help multidisciplinary experts
work together
• Seek external sources: open-
innovation
40
Focus on human
values
• Biases towards physical
interactions
• Is non-hierarchical
Be mindful of process
• Innovation is a process
• Tools to engage
• HCD? Research?
• Innovation Games?
• Prototyping? Testing?
Creative
Organization / Leadership
Design Thinking has
the responsibility to
shape the future we
want to live in.
42
INNOVATION
Games
43
Playing
Games?
43
44
Work ≠ Play
45
Work + Play
46
What is a Game?
47
a World
48
13 core
Games
49
50
51
52
53
54
55
56
57
58
59
61
 Solve business problems
 Understand your customers
needs
 Increase empathy for your
customers’ experience
 Deliver the right features
 Make better strategy
decisions
 Improve the effectiveness of
sales and services
 Identify the most effective
marketing messages
 Uncover breakthrough
opportunities
63
13 core
Games
64
65
Thanks!

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