A great medium for visual advertising.

1. Google Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube Ad Products

2. Google Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube Reserve

3. Google Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube Masthead
24 hour high impact 100% SOV placement
YouTube is the world’s #1 video site and #2 search engine
The Masthead deliver 109M impressions to 38M unique devices daily

4. Google Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube Video Masthead
The turnkey solution for massive reach and awareness
• Quickly and easily reach the millions who visit the YouTube homepage daily with
this plug-and-play ad unit
• Advertiser provides Google with the YouTube video URL. We handle the rest.

5. Google Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube Cross-screen Masthead
Reach 35% more users with 0% additional work
• Reach viewers on tablets, phones and desktop with one message
• Gives you: High click-through rates, increased video views, more searches for
your brand, more customer visits to your site, more channel subscriptions

6. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Win the moments that matter by being the first brand a user sees in a session
8:00 AM – 1st session,
1st ad view by user
12:00 PM – 2nd session,
1st view by user
7:00 PM – 3rd session,
1st view by user
First Position
The first In-Stream video typically receives 50% more clicks than
other in-stream campaigns on the same day

7. Google Confidential and ProprietaryGoogle Confidential and Proprietary
TrueView in-stream
Streamlining into one ad formatNo changes
In-search & in-display become
TrueView in-display
TrueView product suite
Simplifying our TrueView suite into two ad formats

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YouTube TrueView

9. Google Confidential and ProprietaryGoogle Confidential and Proprietary
● No changes to TrueView
in-stream ad format
● TrueView in-stream will continue to run
on the YouTube Videos Network and
Google Display Network
TrueView in-stream
Viewers can choose to view or skip your pre-roll ad while watching
a video on the YouTube Videos Network or the Google Display Network

10. Google Confidential and ProprietaryGoogle Confidential and Proprietary
TrueView In-Stream
Give potential customers a choice when and how they view your
message with this skippable video ad
• Before their selected video
play, viewers see a video ad
for 5 seconds and then can
choose to skip or continue
watching the ad
• Advertisers are charged only
when viewers watch 30
seconds of the ad and/or
watch the entire ad
• Targeting options: Keyword,
Category, Placement,
Demographic and Interest-
based (IBA)

11. Google Confidential and ProprietaryGoogle Confidential and Proprietary
TrueView In-Stream
Give potential customers a choice when and how they view your
message with this skippable video ad
• Before their selected video
plays, viewers see a video ad
for 5 seconds and then can
choose to skip or continue
watching the ad
• Advertisers are charged only
when viewers watch 30
seconds of the ad and/or
watch the entire ad
• Targeting options: Keyword,
Category, Placement,
Demographic and Interest-
based (IBA)

12. Google Confidential and ProprietaryGoogle Confidential and Proprietary
TrueView in-display
YouTube Search Network
On YouTube search results
Google Display Network
On sites that are part of the GDN
YouTube Video Network
. On the YouTube homepage in the
top feed or right hand side
. On YouTube watch pages in-video
as an overlay or on the right hand sideStreamlining TrueView in-search and
in-display into one ad format,
TrueView in-display
TrueView in-display ads run on:

13. Google Confidential and ProprietaryGoogle Confidential and Proprietary
TrueView in-display
Example of in-display on YouTube Search (previously in-search)

14. Google Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube TrueView In-Stream Companion Banners
Increase your video ad’s response rate with companion units
Image Companion Banners
•Optional image ads that appear
adjacent to in-stream ads
•Specs vary on where they appear
(YouTube vs. GDN)
Video Wall Companion Banners
• 300x250 auto-generated units taken from
the most recently updated public playlist (or
video) created by the advertiser
• Available for all TrueView ad formats
• Companion unit only appears on YouTube,
not the GDN

15. Google Confidential and ProprietaryGoogle Confidential and Proprietary
• Video ads (up to :60) that play
before YouTube partner videos
• Guaranteed (reserved) impressions
that also gives viewers the option to
skip after :05
• Billed on CPM basis
• An engaged view is counted when
the ad has been completely viewed,
or at the :30, whichever comes first
• Bonus 300x60 or Video Wall
companion banner
YouTube In-stream select
Capture your audience’s attention while they are in “lean-forward” mode on
desktop and mobile devices

16. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Reach highly qualified consumers through
sight, sound and motion while they discover,
browse and watch videos across YouTube and
the GDN.
Leverage TrueView in-stream & in-display to:
● Extend the reach of your current in-
market display campaigns to YouTube and
video sites/apps across the Google Display
Network.
● Refine your existing TrueView
campaigns to hone in on consumers
actively researching and intending
to purchase.
New: In-market audience targeting for
TrueView video ads

17. Google Confidential and ProprietaryGoogle Confidential and Proprietary
• Auction-based ad placement
above and next to YouTube
search results on both desktop
and mobile web
• Direct customers to any tab on
your channel
• Only pay when ad is clicked
• Targeting options: Keyword
(incl. language and
geographic)
Promoted Channels
Share your message alongside relevant search results and video pages,
driving traffic, video views and subscriptions to your channel

18. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Video Display Ads
Extend the reach of your existing Display campaign to YouTube’s captive
audience
• Display ads (300x250) and in-
video overlay ads (480x70)
• Available through auction on a
CPC or CPM basis
• Use standard image, flash or
rich media ads, no video
required
• Targeting options: Keyword,
Category, Placement,
Demographic and Interest-
based (IBA)

19. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Brand Channels
Create a destination for your brand on YouTube where you
can attract subscribers and distribute videos
• Develop your own custom
channel that truly
represents your brand
• Build a loyal audience of
subscribers, enabling you to
communicate with an
engaged, opted-in audience
• Brand safety features
available for commenting,
uploads, and channel
management
• Must meet minimum spend
criteria

20. Google Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube Annotations
Add interactive commentary to your YouTube videos, for free
• Create interactive videos and
increase audience engagement
• Identify multiple, unique click targets
for a video or ad
• Create and establish navigation for
an online ecosystems across
various videos/pages of YouTube,
social media sites, associated
websites and other destinations.
• Annotation types: Standard, InVideo
Programming, Associated Website,
Social, External, Merch, Movie
Showtimes

21. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Video Remarketing
Re-engage those who have interacted with your brand on YouTube
• Advertisers can remarket to users who:
– Have clicked or viewed their YouTube
masthead
– Interacted with or viewed their
YouTube videos
– Viewed, subscribed, or unsubscribed
from their brand channel
• Leverage segmentation, creative ad
formats, detailed reports, and custom
audiences

22. Google Confidential and ProprietaryGoogle Confidential and Proprietary
Video Remarketing
Tag
Re-engage those who have interacted with your brand on YouTube
Step 1 Step 2 Step 3

23. Google Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube Analytics
Discover which videos and themes work best for your audience
YouTube Analytics is a consumer-facing
product that shows users YouTube data
about their video content.
Views reports:
Views, demographics, playback locations,
traffic sources, audience retention
Engagement reports:
Subscribers, likes & dislikes, favorites,
comments, sharing, annotations
Ex: demographic information
Ex: retention rates and drop-off points

24. Google Confidential and ProprietaryGoogle Confidential and Proprietary
YouTube Analytics
Track online video viewership using YouTube’s analytics and reporting tool
• YouTube Analytics provides
video-level data that helps you
understand your audience: the
who, what, when, where, and
how people came to watch your
videos
• Ability to optimize your
campaigns by
measuring and analyzing:
Views and popularity,
demographics, discovery,
audience attention, community
engagement