Design predictions for an Apple iWatch

1. The watch form factor is
not the best design solution
for a 21st century wrist
worn device
The sports band may be
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2. Long and skinny has been the form factor for news since ticker tapes
A screen that fit on a band would be the right shape for the delivery of nuggets of
information: like news headlines; tweets or SMS messages

3. Which leads to a band design with a wide rectangular display

4. And one button - which logically sits on the back, where the clasp is.

5. Apple’s single button on the iPhone could easily contain a fingerprint sensor

6. Because the device is worn - attaching it would allow for secure, personal authentication:
snap on touch authenticates open - breaks authentication

7. Satellite devices such as smartphones, tablets and laptops could also be authenticated:
authenticated iWatch no need for passwords while using web on any of these devices

8. A further secure mode could display a time sensitive number, making it more
secure than an RSA SecureID key fob
*can only be used by fingerprint authenticated user and de-activates if stolen

10. An infinite, scrollable range of apps can be shown as a single row of iPhone style chicklets, with left and
right arrows for navigation.
These arrows could also be physical buttons next to the screen. All navigation can be done using these for
forward and back, e.g. next message when viewing tweets.
Apps themselves would be passive. You wouldn’t write tweets from teh device.This removes the need for
Siri to control UI, which would limit its use, and a cop-out design wise. Siri would likely be a secondary
way to interact.

11. Charging:
Within the clasp, Nike Fuel Style, but possibly Apple proprietary connector

12. A connected watch, will make your other
devices personal & secure and work together
with them:
alert when wallet, keys, iPhone lost
replace passwords (optional one time code,
encrypted authentication)
ticker style - one message at a time
information alerts
personal health, fitness, sleep monitoring
... tell the time

13. People only have two wrists, and they tend to
wear something on one.
The inclusion of a watch on the Nike Fuel Band
means that some people wear this device
instead of a watch to avoid wearing more than
one device.
Too early to say if this is a fashion.
Some of these people are target luxury watch
customers.

14. This person can afford a Rolex
Could be an issue for luxury watch makers
But he is on the board of Nike and is making an iWatch

15. If luxury watch is to iWatch as Vertu was to iPhone

16. pre-modernist jewelry mechanical fetishism pre-electronic precision
Could be an issue for luxury watch makers
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