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What is so different about real-time search v. normal search? o Relevancy is important, but timeliness is the essential part. o It is getting an idea of what people are talking about or interested in now. o The potential is to combine: - on-the-spot peer reviews - recommendations - discovery - offers and time sensitive calls to action - social media connections/referrals - instant information updates. How are people already a re phat ic approaching real-time search? tw eets nal o Bing & Google are already integrating of the versatio lue" 0.55% are cono 4 .55% va long nal Twitter & Updates into their search results, ss ao 37 av e "pa promotio Yahoo is putting them on the homepage, even .7% h re self- o 8 5% a MSN linking Facebook, Twitter & Live. m o 5.8 5% are spas. o 3.7 % are new o “We don’t know enough about what kinds of BUT... o 3.6 queries people would issue against real-time data to know how monetizable it is.” Marissa Mayer, Google

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