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...and throughout the entire consumer 2010 Digital Trends, Ideas and Technologies (Part 1)

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...and throughout the entire consumer decision-making process. Increase in number of brands/solutions being considered. Attention paid to advertising, WOM & online research with information gathering keyStart with a shortlistof brands/solutions Active & Passive Loyalty Active Loyalty fuels advocacy but Passive is a larger audience On-going exposure Closure & the moment of decision Consumer builds expectations based on experience to inform their next decision journey Source: McKinsey

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