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o Customers will automatically connect 2010 Digital Trends, Ideas and Technologies (Part 1)

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o Customers will automatically connect with people they havesomething in common with, experiences are logged andshared automatically, so we’ll need to only serve up relevantcontent for people to make better decisions. - Personalise and aggregate their offers and promotions as part of shopping experience, make it easier for them to share a good deal and not to miss out - Deal expiry alerts in their streams, use networks to share trackable offer codeso If everything is connected then there are increasedengagement opportunities: but we need to design accordinglyand appropriately.o Can we extend communications to packaging/POS givingthem a layer of digital information or utility?o The increase in digital noise for people will mean that ourbrand will have a key role to carry the relationship. - Hard to compete for share of attention - Human reaction to mask out noise - We need to help them by making sure all interactions and communications have the value exchange firmly in their favour

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