There’s an expression that goes “overnight success takes ten years”. It isn’t meant to be a joke. Many highly-successful businesses have experienced the phenomenon of going from modest growth to exponential overdrive in just a matter of days, but what most people don’t take into account is that the modest growth period can last for years before the accumulation of hard work reaches a tipping point. Watch this short presentation (taken from the Small Business Internet Marketing workshop) and get some of my best entrepreneurial tips, tricks and tactics. Oh and of course be sure to visit: http://www.melbourneSEOservices.com to see what else we're up too.

1. Crush It!
Where to from here?

2. Put each strategy in place.
Focus on getting the first step right before you move on to
the next one. Do a little bit of everything and
you won’t end up getting anything done.

3. BUSINESS IS A MARATHON
Building a good
solid business
takes hard work.
It’s more of a marathon than it is
a sprint. It’s not something you
become successful in overnight.

4. Aim of the Game:
To build a business, the work of which you can do once
but get paid for forever.

5. AUTOMATED BACKEND
Podcast interviews with Jim Fleck & Rich Schefren: www.podcastinterviews.com
What most business
owners do is they’ll spend
a lot of time, trying to
build out their backend.
Get it as automated as possible, and only
then can you start to focus on your
front end marketing.
Ex.YouTube, Social Networks, Blogs, etc.

6. OUTSOURCE IT
Build your business like McDonald’s.
Systematise. Automate those core business
systems so it can run without you.
Hire A-Players. An A-Player is someone
who can work with average systems and
still do a great job.
You can’t do it
all by yourself.
> Outtask: it will lighten your load.
> Outsource: find people who do good
jobs for you and give them regular tasks.
> Insource: bring in people who can
actually become part of your team.

7. How to find A-Players?
The George Foreman Method: you give them good grillin’.

8. THE GEORGE FOREMAN METHOD
Know who you’re looking for
Write an ad that hooks them in
Advertise the position
Prepare a questionnaire for the applicants
Pre-screen resumes
Get them to complete a small task
Interview, top-grading style

9. REAL LIFE EXAMPLE
Placed an ad on jobstreet.com
✓ Resumes (121)
✓ Pre-screen & questionnaire (14)
✓ Returned (11)
✓ Tasks (5)
✓ Interview (3)
✓ MJ got the job & joined the team.
✓

10. 5 WAYS TO GROW A BIZ
Come up with a strategy to bring in
prospects. Maintain the relationship
and network as much as you can.
LEADS
Attend seminars that can bring
you out to the market
Execute a marketing program
(ads, mails, referrals, brochures, etc.)

11. Define your target market, prepare
a sales script, and state what makes
your product/service unique.
CONVERSION
Turn your prospects into customers.
Focus on the value of your
products & services
Get testimonials from your
customers (for marketing)

12. AVERAGE
SALE
Upgrade your sales.
Make sure to sell to people you trust
Execute a system
Give bonuses

13. MARGIN
Raise your margins to generate
higher profit for your business.
Focus on your high-margin products
and sell more of those.
Limit spending by sticking to a
spending budget.

14. Increase the number of transactions.
REPEAT
SALES
Measure & manage customer satisfaction
Come up with a complete customer
database
Create a system for quick promotion
of/ reminders about your products

15. How do you eat
an elephant?
One bite at a time. And while you’re at it, enjoy every bite.

16. Just-in-time Learning
This creates immediate value.
You’re learning to cook because there’s a special occasion
in a week; you’re reading a novel because there’s a book
club meeting in a month.
Know what you need to know. Never hoard.
Execute as quickly as you can.

17. Top 3 Important Tasks
Know how to prioritise.
Focus on your priority tasks. This will help you be more
productive and, at the same time, keep the thousands of
other things on your To-Do list from haunting you.

18. Don’t be perfect.
Just keep it going.
Quit obsessing over perfection. Instead, readjust your
goals, resources, and action steps to allow yourself
to keep moving forward.
Be active in taking the steps to your ultimate goal.
The key is to just focus.

19. ACTION PLAN
Make your maps.
Start building your
own team of
A-players.
KEEP FOCUSED!

20. Keen to start your own business?
Visit:
www.melbourneSEOservices.com