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8 Jane Alexander, Chief Information Officer for Cleveland Museum of Art

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8 Jane Alexander, Chief Information Officer for Cleveland Museum of Art

  1. 1. BIG PICTURE STRATEGY Jane Alexander, CIO Cleveland Museum of Art Jane Alexander, Chief Information Officer Cleveland Museum of Art
  2. 2. I hear and I forget.
  3. 3. I hear and I forget. I see and I remember.
  4. 4. I hear and I forget. I see and I remember. I do and I understand.
  5. 5. Gallery One Overview Use technology to help visitors see and understand art in new ways Technology is not the art – technology showcases the art
  6. 6. 4x3 MicroTile Wall with Interactivity Kit that connects shapes with real art Line and Shape
  7. 7. Design Rules and Process Hired AV Integrator – August 2010 Started new concept meetings in Fall of 2010 Issued RFP and hired Media Developer - December 2010 New Team – IT, Education and Design Multiple Iterations of Technologies
  8. 8. 18
  9. 9. SLIDE TITLE Slide Subtitle 21
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  11. 11. 40’x5’ interactive video wall making it possible to explore the art in the museum Collections Wall
  12. 12. Design Rules and Process Sustainable : easily maintained parts on site 45 minute repair window Established Technologies Alternate content during software failure condition
  13. 13. Art Video Test
  14. 14. Design Coordination
  15. 15. Development and Testing
  16. 16. Development Testing
  17. 17. Field Installation
  18. 18. Field Installation
  19. 19. Collection Wall is modular Christie MicroTiles.
  20. 20. Each MicroTile can be trouble-shot, and repaired or replaced individually.
  21. 21. The modular system accommodates rapid repair cycles.
  22. 22. MicroTile can be removed entirely,
  23. 23. …without effecting the behavior of the Interactive on any other tiles.
  24. 24. Final Product
  25. 25. 44
  26. 26. 45
  27. 27. 46
  28. 28. RFID tags are provided for visitors bringing their own Ipads
  29. 29. A unique tag (RFID sticker) is permanently assigned to the visitor, allowing them to save their favorites and tours for future visits
  30. 30. RFID tag communicates wirelessly with docking station
  31. 31. Visitors then explore the entire museum with ArtLens
  32. 32. Evaluating Digital Technologies
  33. 33. Research Questions What do visitors think about Gallery One and ArtLens? How does Gallery One and ArtLens affect the museum visit experience?
  34. 34. Process Iterative process throughout the planning and development User testing (usability, content, tone) Audience panels Ultimately realized we had many different needs that required different approaches
  35. 35. Mixed Methods Approach Usability tests of all interactives 30 tests per lens, Collection Wall, and ArtLens Observations Timing and tracking maps recorded for 200 visitors Skype conversations with off-site users of ArtLens
  36. 36. Mixed Methods Approach Comprehensive in-depth analysis/Pre- and post-visit interviews Range of topics explored/Visit videotaped with flip cameras Usually about 2 hours of video was recorded per visit Phone interviews completed 2-3 months later Testing re-use, memory, perception changes, etc.
  37. 37. Analytics User data from Lens stations/ArtLens tracked via Google Analytics More difficult to track the Lenses than ArtLens Very valuable counterpoint to qualitative data Will be adding development to Wall/ArtLens to catch more data.
  38. 38. Research in Action • Visitor wayfinding concerns
  39. 39. Research in Action • App labels on walls
  40. 40. Research in Action Off-site versus on-site needs On-site has the benefit of the actual space Off-site users looking for additional contextual information
  41. 41. Strengths and Challenges Significant amount of deep, nuanced data Learning more than just the impact of technologies, but a comprehensive look at the entire experience Data tracking and management can be difficult Analysis of overall project and preparing reports for a diverse array of internal teams with different priorities
  42. 42. How did the Cleveland Museum of Art pull this off?
  43. 43. Convergence Technology Art
  44. 44. 9 0 RESTRUCTURE Collaborative & Unified
  45. 45. We share a common goal: Attract, entertain, educate and engage more visitors.
  46. 46. Essentials for Success Concept Design Technology AV integrator goes here
  47. 47. Open Architecture
  48. 48. The Wall
  49. 49. ArtLens
  50. 50. Lenses
  51. 51. Wayfinding
  52. 52. iPad
  53. 53. TIMELINE Adaptable and Responsive
  54. 54. Committed and Passionate THE PEOPLE
  55. 55. Design through Collaboration CMA’s Technology, Education and Design Departments + Local Projects - media design Gallagher and Associates (exhibit design) Zenith Systems (AV Integration) Piction (CMS/DAM development) Earprint Productions (app content development) Navizon (way-finding). Through this new collaborative development methodology, the Cleveland Museum of Art is leading the way not only in the robust blend of art and technology thoughout the gallery experience but in museum practice itself.
  56. 56. When everyone can create the museum they want, it becomes the museum for everyone.
  57. 57. THANK YOU Jane Alexander #janecalexander