Need to know more about social media marketing? Would you like it to be easy to read?  Want to cut through the clutter and cut to the chase? Then this document is for you. It includes relevant social media stats, definitions, and information meant to assist you with your marketing efforts.

1. A QUICK GUIDE TO
SOCIAL MEDIA MARKETING
Statistics and Information at a Glance
July 14, 2010
From Monologues to Dialogues
Listen · Engage · Inspire · Influence

2. Overview
• Need to know more about social media marketing?
Would you like it to be easy to read? Want to cut
through the clutter and cut to the chase? Then this
document is for you. It includes relevant social
media stats, definitions, and information meant to
assist you with your marketing efforts.
7/14/2010 A Quick Guide to Social Media 2

3. What is Social Media Marketing?

4. Simply Stated…
• Social media marketing enables others to become
brand evangelists and advocate for your business
through the use of compelling content.
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5. What Are The Most Popular
Social Media Marketing
Platforms?

6. Check This Out…
• 90 trillion emails sent via the internet in 2009.
• 500+ million active Facebook users.
• 126 million blogs currently on the internet.
• 10 billion+ tweets sent on Twitter since 2006.
• 2 billion videos are streamed each day on YouTube.
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7. What Does It Take To Succeed At
Social Media Marketing?

8. The 3 “E”s
In today’s social world it’s all about the 3 “E”s:
1. Educate
2. Engage
3. Entertain
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9. Educate
• No matter what kind of marketing you are using
content is always king!
• That said, the only way to ensure you have the right
content is to “listen” and “hear” what your
customers and prospects are saying.
• There are many tools available to listen in on the
conversations. Start listening or your content will be
irrelevant and your efforts will be for naught.
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10. Engage
• Make it interesting and thought-provoking but
mostly make sure it’s not a one-sided monologue.
Make it an interactive dialogue.
• Ask questions and get people talking.
• Remember… don’t throw statements at consumers!
Start conversations with them… turn that monologue
into a dialogue!!
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11. Entertain
• Everyone likes to be entertained. Try using
video, pictures, sound bites, a light-hearted joke, a
personal experience, etc.
• The more entertaining, the
more likely they will want to
share with their friends and
those friends will want to
share.
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12. Lead Generation Offer Ideas:
Re-Purposing Your Content

13. Converting to Leads
Chances are you already have the content. Whether it’s
in the form of collateral, your website, articles, etc., all
you need to do is re-purpose it to create offers that
convert social media interest into leads.
• FAQs • Comparisons
• Kits • Off-Line Content
• Content Expansion • Whitepapers
• E-Books • Case Studies
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14. Never Underestimate the
Value of a Social Media
Landing Page!

15. SMLP Phenomenon
• You generated interest and the consumer wants
more information. You can’t send them to your
static website, so now what?
• There is a big challenge to overcome because the
following two concepts are completely opposite from
each other:
– Build a persuasive website so that customers will want to
come to you versus develop social media outposts so you
have a presence where the customers want to go.
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16. SMLP Phenomenon
• Enter the Social Media Landing Page (SMLP). The
SMLP bridges the gap and not only adds authenticity
to social channels but also to minimizes the risk of
pulling customers away from your website.
• A good SMLP should have a simple URL that’s tied to
the offer / brand and be very easy to find.
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17. SMLP Phenomenon
• The SMPL is where you send interested social media
consumers who want to take advantage of your offer
for an e-book, whitepaper, case study, etc.
• It should be engaging and conversational in tone,
while at the same time supporting the brand and the
offer that drove them to the SMLP in the first place.
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18. Can Social Media and SMLP
Drive Leads and Customers?

19. You Bet It Can…
Source: HubSpot State of Inbound Marketing Report
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20. And It’s For B2B and B2C
Source: HubSpot State of Inbound Marketing Report
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21. Summary

22. Summary
• I want to leave you with what I believe is the single
most important thing for you to remember and
practice... social media marketing is NOT about
writing about the products and services YOU have to
sell. Rather, and I can't stress this enough, it's about
addressing the needs of YOUR CUSTOMERS AND
PROSPECTS.
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23. Summary
• It's about listening and giving the
information "they“ want.
• It’s presenting the information so that
it’s not only informative, but also
entertaining to the point that it
engages them.
• Do these things right and you soon
have your own community of brand
advocates.
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24. Contact Us

25. Contact Us
Deb Kennedy
Chief Multi-Channel Marketing Evangelist
Channel Neutral Marketing
Office: 516-922-7887
Mobile: 516-983-1617
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