Going Green for Profit and Benefit

Going Green for Value and Profit: Sustainable Value Creation “ Business as an Agent of World Benefit”

Business Innovators: the Most “Privileged Generation” ,[object Object],[object Object],[object Object],[object Object],[object Object]

Today ,[object Object],[object Object],[object Object],[object Object]

Context ,[object Object],[object Object],[object Object],[object Object]

Business as an Agent of World Benefit Began June, 24 th 2004 at the UN ,[object Object],[object Object],[object Object]

Business and Society Debate ,[object Object],[object Object],[object Object]

Harman’s Look at the Future: Other Side of the Debate ,[object Object],[object Object]

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World Inquiry Interviews ,[object Object],[object Object],[object Object],[object Object],BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE

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Story Illustration ,[object Object],[object Object],[object Object],[object Object]

Sustainable Value Sustainable Value— From Obligation Mindset to Business Opportunity Mindset--Laszlo Stakeholder Value ¹ Shareholder Value + + - Unsustainable (Value Transfer) Unsustainable (Value Transfer) Unsustainable (Lose/Lose) Sustainable Value - ¹ absolute standards or relative to competitors fossil fuel ICE clean energy vehicles

BUSINESS AS AN AGENT OF WORLD BENEFIT MANAGEMENT KNOWLEDGE LEADING POSITIVE CHANGE

UN Global Compact AI Summit Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why is this moving so quickly? Stakeholders are now a powerful force in business..

Growth of Non-Governmental Organizations (NGOs)—and instant world wide web information Source: UIA Yearbooks and SVP research

US Environmental regulations Source: US EPA Number of Laws Number of Laws

What is Appreciative Inquiry? An Inspiring Strengths-based Approach to Change ,[object Object],[object Object]

Appreciative Inquiry Involves a Shift ,[object Object],[object Object],[object Object]

Change at the Scale of the Whole: Many Fascinating Questions ,[object Object],[object Object],[object Object],[object Object], AI’s Strengths-Based Approach to Catalyzing Change

Fairmount Minerals Story Birth of the “Sustainable Design Factory”

The Sustainable Design Factory “every global issue is a business opportunity” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Whole System Sustainable Value Design Exchanging Lessons with IDEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Con’t

Sources of Business Value Levels of Strategic Focus Business Context Brand/ Culture Market Product Process Risk business value created Source: Chris Lazslo The Sustainable Company Anticipating regulations, reducing risk Reducing energy, waste & process costs— renewable energy; eco-supply chains Sustainable-value, green products Using BOP and Blue Ocean strategy to open new markets New story of sustainable value, identity—internal and external branding Rising industry stars, associations, policy

Initiative Samples: From One Sustainable Design Summit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Fairmount Started with Appreciative Inquiry in 1990 With a Focus on Empowerment 40% CAGR Past Four Years

FML – Positive Image/Positive Action

WHY is AI Whole SYSTEM APPROACH POWERFUL? Positive Organizational Scholarship ,[object Object],[object Object],[object Object],[object Object],[object Object]

A New Magnitude of Change A Question for You ,[object Object],[object Object]

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Wal-Mart’s Early Steps Many are Watching ,[object Object],[object Object],[object Object]

Implications of Packaging Sustainable Value Innovation and a Turned on Workforce ,[object Object],[object Object],[object Object],[object Object],[object Object]

Implications of Packaging Sustainability Innovations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Sustainable Value Networks (source: Dave Sherman) Global Greenhouse Gas Strategy Buildings Design Construction & Maintenance Global Logistics Alternative Fuels Operations & Internal Procurement Packaging Textiles Electronics Food & Agriculture Forest Products (Wood & Paper) Chemical Intensive Products Jewelry Seafood China Energy Waste Products

Magazine System Map Publisher Retailer Consumer Printer Advertiser ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],RDA Consultant ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Distributor Wholesaler Merchandiser Logistics Provider ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Freight ,[object Object]

The Organic Cotton Project ,[object Object],[object Object],[object Object]

Activation of Inquiry into “What Gives Life?” “ Appreciable World” Advancing Extension of Relatedness & Universal Capacity High Initiating Lo w ,[object Object],[object Object],[object Object],[object Object],Elevation and Extension of Inquiry Pro-Fusion of Strengths “ Broaden and Build” Activation of Energy Establish and Eclipse

Please Visit our Center http://worldbenefit.cwru.edu www.bawbglobalforum.org [email_address]

A question about the future of management education: If anything imaginable were possible…?

Business Innovators Most Privileged Generation ML King…. “ Thank God Our Time is Now” ,[object Object],[object Object],[object Object],[object Object],[object Object]

More Learning Resources ,[object Object],[object Object],[object Object]

Going Green for Profit and Benefit

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