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Advanced Social Media Boot Camp Copyright © 2009,  MoreVisibility Part 2: Tactics and Techniques to Maximize
Copyright © 2009,  MoreVisibility Today’s Presenters: Danielle Leitch Executive Vice President, MoreVisibility Joe Teixeira Manager, Web Intelligence, MoreVisibility 1
Copyright © 2009,  MoreVisibility Presentation Overview 1. 2.  5.  Question and Answer Session 3.  2 Applications for Networking WordPress & BlogLink Trip It SlideShare Please send in your questions at anytime via chat How to Advertise on LinkedIn Networking Techniques 4.  MOBILE – Take LinkedIn with You Mining Data – People & Groups
NETWORKING OPTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],VOLUME PRIVATE 3
NETWORKING IN MASS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4
Copyright © 2009,  MoreVisibility 5 Advanced Searching – Mining Data PEOPLE
Copyright © 2009,  MoreVisibility 6 Search – Mining Data GROUPS
NETWORKING - INVITES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],7
Copyright © 2009,  MoreVisibility 8 LinkedIn Applications
LinkedIn Applications  -  Trip It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],9
Install App Edit Settings Or Remove App 10
Access App Add Travel 11
Who In Your Network Is On Your Travel Route? Share Travel Plans  With Your Network 12
Share Travel Plans With Your Network …  this is the email they will receive from you via LI 13
14 APPEARS IN HOME & EMAIL UPDATES
LinkedIn Applications  -  BlogLink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],15
Your Blog or Your Connections’ Blogs 16
LinkedIn Applications  -  WORDPRESS ,[object Object],[object Object],[object Object],[object Object],[object Object],17
18 Install App ADD BLOG URL BLOG Title Comes From RSS Set-Up
LinkedIn Applications -  SlideShare Share valuable presentations with your network Provides reason for connections to engage or “non” connections to want to Open a SlideShare account Download LinkedIn app Choose  to display on profile Looking to view today’s slides? CONNECT WITH ME on LinkedIn 19 Option  to allow print-outs
SLIDESHARE PROFILE http://www.slideshare.net/dleitch 20 Add Content - Personalize
Advertising on LinkedIn Paid Advertising: LinkedIn DirectAds SELF SERVE MODEL:  www.linkedin.com/directads - Flexible payment, pricing, and targeting options for text ads - Pricing by CPC (clicks) or CPM (impressions) - Can target users globally if desired, in addition to United States - Precise audience reach using custom targeting features - Ambitious, influential professionals – average household   income $109k USD 21
22
Very similar process to setting up Google AdWords 23
Choose your audience Understand the reach 24
25
LINKEDIN MOBILE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],26
Questions and Answers We are now answering  your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen. 27
Thank you for attending our webinar! Questions / Comments / Suggestions? Email Us:  [email_address] Lets Connect: www.LinkedIn.com/danielleleitch MoreVisibility offers many Social Media Programs to fit a variety of business goals and budgets.  Contact us to get your company socially connected, via email or call (800)787-0497. 28

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More Visibility Social Media Bootcamp Linked In D.Leitch

  • 1. Advanced Social Media Boot Camp Copyright © 2009, MoreVisibility Part 2: Tactics and Techniques to Maximize
  • 2. Copyright © 2009, MoreVisibility Today’s Presenters: Danielle Leitch Executive Vice President, MoreVisibility Joe Teixeira Manager, Web Intelligence, MoreVisibility 1
  • 3. Copyright © 2009, MoreVisibility Presentation Overview 1. 2. 5. Question and Answer Session 3. 2 Applications for Networking WordPress & BlogLink Trip It SlideShare Please send in your questions at anytime via chat How to Advertise on LinkedIn Networking Techniques 4. MOBILE – Take LinkedIn with You Mining Data – People & Groups
  • 4.
  • 5.
  • 6. Copyright © 2009, MoreVisibility 5 Advanced Searching – Mining Data PEOPLE
  • 7. Copyright © 2009, MoreVisibility 6 Search – Mining Data GROUPS
  • 8.
  • 9. Copyright © 2009, MoreVisibility 8 LinkedIn Applications
  • 10.
  • 11. Install App Edit Settings Or Remove App 10
  • 12. Access App Add Travel 11
  • 13. Who In Your Network Is On Your Travel Route? Share Travel Plans With Your Network 12
  • 14. Share Travel Plans With Your Network … this is the email they will receive from you via LI 13
  • 15. 14 APPEARS IN HOME & EMAIL UPDATES
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  • 17. Your Blog or Your Connections’ Blogs 16
  • 18.
  • 19. 18 Install App ADD BLOG URL BLOG Title Comes From RSS Set-Up
  • 20. LinkedIn Applications - SlideShare Share valuable presentations with your network Provides reason for connections to engage or “non” connections to want to Open a SlideShare account Download LinkedIn app Choose to display on profile Looking to view today’s slides? CONNECT WITH ME on LinkedIn 19 Option to allow print-outs
  • 22. Advertising on LinkedIn Paid Advertising: LinkedIn DirectAds SELF SERVE MODEL: www.linkedin.com/directads - Flexible payment, pricing, and targeting options for text ads - Pricing by CPC (clicks) or CPM (impressions) - Can target users globally if desired, in addition to United States - Precise audience reach using custom targeting features - Ambitious, influential professionals – average household income $109k USD 21
  • 23. 22
  • 24. Very similar process to setting up Google AdWords 23
  • 25. Choose your audience Understand the reach 24
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  • 28. Questions and Answers We are now answering your questions! Please send in your questions to us, via the chat function, located towards the right-hand side of your screen. 27
  • 29. Thank you for attending our webinar! Questions / Comments / Suggestions? Email Us: [email_address] Lets Connect: www.LinkedIn.com/danielleleitch MoreVisibility offers many Social Media Programs to fit a variety of business goals and budgets. Contact us to get your company socially connected, via email or call (800)787-0497. 28