The document provides guidance on advocacy for world languages programs. It discusses the key components of effective advocacy, including having a strong curriculum, planning, enthusiasm and keeping information up-to-date. It recommends advocating at different levels - in the classroom, community, and legislature. Advocates should be proactive, build relationships, and get parents and others involved. Timing is important, advocating at the beginning, middle and end of the year. Methods include highlighting student achievement through events and contacting media. Recent congressional initiatives provide funding that advocates can reference. The document outlines focus areas and strategies for an advocacy roadmap around communication, culture, connections, comparisons and community.