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The Last Call Project RESULTS Deanne Boisvert Public Health – Seattle & King County April 2009
What is Last Call? http://www.everystockphoto.com/photo.php?imageId=2094850
Research Project Partnership  Between PHSKC & HIPRC Do these  programs work? Funded by  the CDC Conducted  over  3 years
Why should you care?
Our findings!
GOALS  and OBJECTIVES
Reduce death  & injury from impaired driving  crashes
 
What We Did
Seattle drinkers ages 21 - 34
Pioneer  Square Pike/Pine Corridor Belltown Ballard Fremont Focus on 5  neighbor- hoods
 
Street Teams Point-of-Sale Special  Events Bus Ads Earned Media Print Ads Websites Internet Ads TV Radio Social Marketing  Campaign
Safe Ride Home
RDD Crash Data Arrest  Data Street  Surveys Evaluation
Results!
 
 
 
 
Questions?

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