9 ) M O S T S TA RT U P S N E V E R G O G L O B A L .
M O S T T H AT T RY W I L L FA I L .
• startups have to start SOMEwhere
• some local & regional markets are BIG
India, Turkey, Brazil, Indonesia, MENA
• 50-100M customers good place to start
• hard to jump to global markets without
local market MVP, product/market fit
• you don’t need to go to Silicon Valley,
get Silicon Valley to come to YOU.