The document outlines 7 habits for creating successful developer programs: 1) Identify your target audience of developers, 2) Ensure your product is appealing to developers and solves their problems, 3) Have developers on your team who understand other developers, 4) Use metrics that are aligned with business goals and incentivize developers, 5) Integrate your business model into your API, 6) Educate developers through code examples and documentation without requiring logins, 7) Market by promoting what developers create rather than the company itself.