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Startup Due Diligence
pro tip: focus on product + customers over team + market
• Business Plans
• Revenue Projections
!
• Can The Team Build the Product? Can They Ship, Market, & Sell?
• Are They Liars, Crooks, or Fools? Are They Lazy or Slow? Are They Crazy?
!
• Does Product Work? Does It Solve a Problem? Better Than Competition?
• Are There Users / Customers? How Many? Do They Pay? How Much?
• Are the Unit Economics Profitable? What is timing of Revenue / Expense?
• Does The Customer Acquisition Strategy Scale? Show Me The Proof.
!
• Will The Business Survive & Grow? Will the Founders Quit? Sell Early?
• If It Works, Will Anybody Buy The Business? Who / Why / How?

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