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When / How to Double-Down?
• When to “follow-on” (write 2nd check):
• user/customers are scaling
• revenue/profit is increasing
• unit economics improving
• other experienced investors putting in more money
• founders never talk about selling / don’t ask for your money
!
• When NOT to double-down:
• founders begging you for money
• still no product / no revenue / un-profitable
• team isn’t shipping product fast / frequent
• valuation too high / raised too much money
• can’t increase ownership by at least 50-100%
• even if making progress; exit still not likely
• you have other / better alternatives

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