Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Startup Metrics for Pirates:   AARRR !!! (Startup Metrics for Product Marketing & Product Management)   Dave McClure Maste...
Customer Lifecycle: 5 Steps to Success <ul><li>A cquisition : users come to the site from various channels </li></ul><ul><...
Customer Lifecycle / Conversion Behavior Website.com 4. REFERRAL Emails & widgets Campaigns, Contests 5. Revenue $$$ Biz D...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Customer Lifecycle / Conversion Behavior Website.com <ul><li>Marketing Channels: </li></ul><ul><ul><li>largest-volume (#) ...
Customer Lifecycle / Conversion Behavior Website.com <ul><li>Activation Criteria: </li></ul><ul><li>10-30+ seconds </li></...
Customer Lifecycle / Conversion Behavior Website.com <ul><li>Automated emails are simple & easy retention feature </li></u...
Customer Lifecycle / Conversion Behavior Website.com Only encourage users to  refer * after * they have  “ happy” user exp...
Customer Lifecycle / Conversion Behavior Website.com This is the part * you *  have to figure out…  I don’t know  jack  ab...
Types of Metrics & Measurement <ul><li>Qualitative:  Usability Testing / Session Monitoring </li></ul><ul><ul><li>Watch wh...
Quantitative & Comparative Measurement <ul><li>Conversion Criteria: </li></ul><ul><ul><li>best-performing (%)  channels / ...
Quantitative & Comparative Measurement <ul><li>Conversion Criteria: </li></ul><ul><ul><li>best-performing (%)  channels / ...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Example Conversion Metrics (note: *not* actuals; your mileage may vary…)  $2 3% Email Open / RSS view -> Clickthru Retenti...
Marketing <ul><li>Q: what channels / who do you market to? </li></ul><ul><li>Design & Test Multiple Mktg Channels </li></u...
Product <ul><li>Q: how do you choose what to build? </li></ul><ul><li>Choose features for conversion improvement </li></ul...
Founder/CEO <ul><li>Q: What metrics do you choose to watch? </li></ul><ul><li>Hypothesize Customer Lifecycle & Refine </li...
Próxima SlideShare
Cargando en…5
×

Example Conversion Metrics (note: *not* Startup Metrics for Pirates

928.919 visualizaciones

Publicado el

Example Conversion Metrics (note: *not* actuals; your mileage may vary…) $2 3% Email Open / RSS view -> Clickthru Retention $10 1% Refer 1+ users who activate Referral $3 2% Refer 1+ users who visit site Referral $5 2% Repeat Visitor (3+ visits in first 30 days) Retention $25 1% User generates break-even revenue Revenue $3 2% Acct Signup (includes profile data) Activation $1 5% Email/Blog/RSS/Widget Signup (anything that could lead to repeat visit) Activation User generates minimum revenue Happy 1 st Visit (views X pages, stays Y sec, Z clicks) Doesn't Abandon (views 2+ pages, stays 10+ sec, 2+ clicks) Visit Site (or landing page, or external widget) User Status $5 2% Revenue $.25 30% Activation $.05 70% Acquisition $.01 100% Acquisition Est. Value Conv % Category

Publicado en: Empresariales, Tecnología

×